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Victory 3-D Simulated Ride Experience

Victory Motorcycles debuted the first-ever immersive motorcycle brand virtual ride experience at the Chicago Progressive International Motorcycle Show last weekend.

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Victory Motorcycles debuted the first-ever immersive motorcycle brand virtual ride experience at the Chicago Progressive International Motorcycle Show last weekend.


Using Oculus Rift, tactile transducers, realistic real-time 3D graphics, custom-recorded motorcycle motor audio, throttle control, and a custom motorcycle stand with range of motion, Victory Motorcycles is the first motorcycle brand to offer fans a virtual ride experience – allowing motorcycle enthusiasts the next best thing to a ride in the middle of winter.

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“Victory is always in pursuit of enhancing the ride experience,” said Rod Krois, Victory general manager. “It’s tough to do this during the winter months in a cold climate, but not impossible. By combining VR with the physical elements of a ride, we’re able to transport riders for a few minutes into a sun-filled summer Sturgis ride. It’s unlike anything motorcycle riders have experienced and proves the exhilarating performance of Victory Motorcycles in a different way.”

At last weekend’s event, fans can be seated on a Victory Gunner, fitted with both an Oculus Rift VR headset and headphones that play custom audio of the bike’s motor through a two-minute pre-dusk ride through the Badlands transitioning into Needles Highway near Sturgis, South Dakota. A tactile transducer fixed to the bike connected to audio simulates the motor running throughout. Riders will have throttle control, allowing them to accelerate the experience, and a custom motorcycle stand with motion allows riders to lean into their virtual ride.

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The Victory Motorcycles Virtual Ride Experience will be available to all event attendees at the Chicago IMS event this Friday through this Sunday, February 13 – 15.

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