Will Industry Rebound in 2011?
Show Season Acts as Predictor for Industry Health
BMW S 1000 RR Voted International Bike of the Year
The BMW S 1000 RR has won the International Bike of the Year (IBOTY) award for 2010. The 26th edition of the prestigious annual competition awarded top honors to BMW Motorrad’s Superbike.
MIC Promotes Spring ‘Revive your Ride!’ Marketing Program
“Revive Your Ride!” is MIC’s promotional campaign designed to bring customers back to motorcycle, ATV, Side-x-Side retailers who sell what you make, distribute, support or promote. Think of it as our industry’s “Got Milk” campaign.
Laser Jammer System
Adaptiv Technologies announced that the new TPX Motorcycle Laser Jammer System will be formally introduced at the 2011 Dealer Expo in Indianapolis, Ind.
LeoVince X3 Signs As Official Exhaust Sponsor of the 2011 AMA National Enduro Series
In 2010 LeoVince X3 earned two world titles in the World Enduro Championship and now LeoVince USA plans to bring that technology and winning attitude to the National Enduro Series as the official exhaust sponsor.
Yamaha Partners with National FFA at Organization’s Annual Convention
Motorsports Leader Sponsors Wildlife Proficiency Award Promoting Land Stewardship Education and Leadership
Museum Shows Off More Than 100 Years of Motorcycling History
The National Motorcycle Museum in Anamosa, Iowa, is now located in a brand new, larger setting. It holds an amazing collection of over 300 motorcycles and when you visit you will see this museum is much more than motorcycles and memorabilia from all around the world, and from over 100 years of our great sport
Krawiec Rides V-Rod to Victory and New Record at Pamona
Screamin’ Eagle/Vance & Hines rider Eddie Krawiec set a new NHRA Pro Stock Motorcycle elapsed-time record on the way to winning the final round of the Automobile Club of Southern California NHRA Finals at the Auto Club Raceway.
KYMCO USA Sponsors First Annual Scooter Only Land Speed Trials
Land Speed Trials event to take place November 21, 2010, on the historic Route 66 in Devore, California.
Honda to Produce New Global Model CBR250R in Asia
Honda will produce the new CBR250R road sports model in Thailand and launch sales in November. This CBR250R will have the largest engine displacement of any vehicle produced by Thai Honda, Honda’s motorcycle production company in Thailand, and will be its first full-fledged road sports model.
Kymco Teams Up with John Force Racing
KYMCO USA has expanded their marketing partnership with the National Hot Rod Association (NHRA) by adding John Force Racing team to their list of NHRA teams riding their scooters and ATVs.
KYMCO has provided John Force with a new Super 8 150cc Scooter that was presented during a special Castrol 25th Anniversary announcement at the MAC TOOLS U.S. Nationals in Indianapolis at the John Force Racing Sponsor Midway trailer. The remainder of the John Force Racing teams will also be equipped with brand new KYMCO Agility 125cc Scooters.
MPN Book Review
With school back in session across the nation, it seems only fitting for MPN to roundup top titles that you and your customers should add to your reading lists. Not so much into reading? Don’t worry, we’ve got a picture book or two on the list, and we’ve already written the book report for you!
Battling the Bear
The agony and ecstasy of being Harley-Davidson
Two-Wheeled Therapy
There’s a lot going on at Iron Horse Motorcycles. People are looking at bikes for sale, phones are ringing, the parts counter is busy and riders are leaving their bikes for service. It’s a pleasant, steady buzz, not a high-pressure frenzy, and while that energy vibe is partly due to southern hospitality and a location-based motorhead mentality, it also comes straight from the top.
Score One for Awareness
September’s cover guy Dave Perewitz brings his notoriety to Allstate’s Once Is Not Enough Program, making us all look twice at the insurance giant’s safety initiative.
Back to the Future: How History Can Save Harley Davidson
As family farms turned to dust and Wall Street bankers pancaked on concrete, Tom Sifton was turning fast Harleys into black gold. The wunderkind tuner’s modified Harley engines were faster than the factory’s best in 1926, and he moved his shop to San Jose, Calif., to transform it into a full-line dealership in 1933. What