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Motorcycles Provide Better Gas Mileage Than Cars, But Only Marginally So. Why?

Way back in 1992, I lived in Hudson, Wis., and commuted eight miles each day to the office of the publishing company for which I worked in Stillwater, Minn. As long as the temperature outside was above 40 degrees, I rode my Honda VFR. If it was colder than 40 degrees, I drove my battered

2009 Dealership Superstar

Motorcycle Product News Magazine and Mark Rodgers from Peak Dealership Performance present the second annual Dealership Superstar competition. Dealership Superstar is designed to honor those of you who engage in extraordinary acts of every day sales heroics and customer service.

Two Brothers Racing Custom-Performance Exhaust for 2009 Yamaha R-1

Two Brothers Racing announces the development and production of 2009 Yamaha R1 Cat-back dual slip-on, custom-performance exhaust system. Testing data shows this system is 3.5 pounds lighter than stock and delivers over 6 additional horsepower in the mid-range (6,200 RPM) while adding over 4 horsepower at the peak (11,700 RPM). Torque is pumped up, too.

Cali Dealer Goes Green

Wendy Epstein’s Mission Motorcycles

Wheels of the Forest

the early 1990s, Kristine Komar created the San Bernardino National Forest Service Assocation to help the forest’s tightly-stretched staff and budget deal efficiently with the steadily increasing number of visitors. She partnered with Gene Zimmerman of the SBNF in order to train and recruit forest service volunteers that could give the forest enough people-power to

Vintage Marketing: Old Bikes Build New Business

If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s

Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry

The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to

At Your Service: Your Service Department

Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.

At Your Service

Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.

Destination Dealership: Preowned Powerhouse

American Cycles, Chattanooga

Rainman?

Here’s to hoping April showers will bring May success for all of us.

Latest News

Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep

What Do I Need To Do To Put You In This Van, Err . . . On This Motorcycle Today?

Avoiding auto industry offenses that have a strong potential of becoming common place in the motorcycle industry.

Inside the Industry

S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV

You Owe Me Another One!

Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.

Dressed For Thrills

Sportbike Gear Guide — Photos by Joe Bonnello