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Shifting Gears: March 2015

Editor-at-Large Robin Hartfiel is our tabloid reporter when it comes to finding out who is on the move in the powersports industry. Robin’s many years of experience in the market and hundreds of industry contacts means he usually knows what is happening before anyone else.

2016 Wolverine R-Spec

Last month, Yamaha Motor Corp., USA hosted a rather impromptu media tour ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant.

Yamaha Unveils Sporty New Wolverine R-Spec Side-by-Side

Last week, Yamaha Motor Corp., USA hosted a rather impromptu factory tour to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia plant with a surprise press conference to announce what it calls the Wolverine R-Spec. All of the company’s ATVs and Side-by-Sides (SxS) come from Yamaha Motor Manufacturing Corporation of America (YMMC) in

Sneak Peek at Yamaha’s Sporty New Wolverine R-Spec Side-by-Side

Last week, Yamaha Motor Corp., USA hosted a rather impromptu factory tour to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia plant with a surprise press conference to announce what it calls the Wolverine R-Spec. All of the company’s ATVs and Side-by-Sides (SxS) come from Yamaha Motor Manufacturing Corporation of America (YMMC) in

Cobra Moto Salutes its GNCC Champs, Launches New Cobra CX 50 and 65

The American-made Cobra Moto brand has recognized its two AMSOIL Grand National Cross Country Series, presented by Maxxis, champions – Indiana’s Lucas Grounds (65cc) and Pennsylvania’s Nathan Dulaney (50cc). And in the same breath, Cobra Moto would like to announce the launch of the new off-road package on its championship CX models. “We couldn’t be

VP Racing Fuels Extends GNCC & ATVMX Partnership

VP Racing Fuels has announced an extension of its Official Fuel sponsorship with the AMSOIL AMA Grand National Cross Country Series presented by Maxxis (GNCC) and Mtn. Dew ATV Motocross National Championship Series (ATVMX) through 2016.

Dominion Powersports’ DX1 Technology Team Expands

Dominion Powersports Solutions is adding experienced industry professionals to its growing DX1 dealership management team. The new members join an established team of powersports professionals who implement and support DX1, an end-to-end business management platform.

Yamaha Unveils New Viking EPS Side-by-Side

Available in August 2013, the new Viking combines Yamaha’s most powerful four-wheel drive engine to date with a comfortable three-person cab, precision steering and class-leading handling. Every vehicle will be manufactured exclusively in the U.S. at Yamaha’s factory in Newnan, Ga., for worldwide distribution.

Inside Tucker Rocky

Tucker Rocky’s vice president of product development Brian Berney has the chops to take his bright ideas from the back of the napkin to the shelves in your dealership.

Yamaha Introduces 2013 U.S.-Built Raptor in Oregon Forest

Yamaha recently took the wraps of its new Raptor 700 and Raptor 700R for 2013 during a media event in the Deschutes National Forest in Oregon. The new ATVs will be the first produced at its U.S. manufacturing facility in Newnan, Georgia.

Tread Trends

Stock up on today’s top UTV/SxS tires.

Yamaha Introduces 2012 YFZ450 and All-New Grizzly 300

Yamaha has unveiled the new YFZ450 and the all-new Grizzly 300 2WD utility ATV. Both machines combine performance with the company’s value pricing strategy.

Off-Road Tire Rundown

8 Must-Stock Dirt Tire Options

Vipr MU15 Front/MU16 Rear Tire

The new Maxxis Vipr is constructed specifically for SxSs and UTVs.

Maxxcross Radial SI Motocross Tire

The Maxxcross Radial SI is constructed with Maxxis’ newest radial technology for motocross and off-road motorcycle tires. Designed to tackle soft-to-intermediate terrain, this state-of-the-art new tire boasts radial construction for comfort in the roughest conditions. Additionally, riders transfer more horsepower to the ground with a larger contact patch, providing improved acceleration, braking and cornering. www.maxxis.com

Inside the Industry

S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV