Score One for Awareness
September’s cover guy Dave Perewitz brings his notoriety to Allstate’s Once Is Not Enough Program, making us all look twice at the insurance giant’s safety initiative.
Back to the Future: How History Can Save Harley Davidson
As family farms turned to dust and Wall Street bankers pancaked on concrete, Tom Sifton was turning fast Harleys into black gold. The wunderkind tuner’s modified Harley engines were faster than the factory’s best in 1926, and he moved his shop to San Jose, Calif., to transform it into a full-line dealership in 1933. What
Race Face
Jamie Little’s High-Test Trackside Reporting
A Family Affair
Laura and Brian Klock’s World Land Speed Record-Holding Clan
Product Knowledge And Customer Education Build Sales
Vince’s Motorcycle Store
Profits Through Process
Even in this tough economy, profits are possible through good, ol’ fashioned management.
ElectroPod Tail Lights
ElectroPods’ wide LED viewing angle takes into account that no two race bikes are alike, and therefore they are made to easily mount horizontally, vertically or diagonally in any position. Sure Sellers: • Six ultra-bright LEDs arranged in a compact pod for maximum brightness • Weather and shock resistant • Wires directly into the battery
Vintage Marketing: Old Bikes Build New Business
If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s
OMF Wheels
OMF Performance’s newest 12-inch wheels start with a high-quality 6061-T6 rim shell. OMF then uses one of their five CNC machines to mill the center of the rim shell to accept one of their CNC machined billet centers. The billet center is bolted in, allowing for easy adjustment of the offset of the wheel. Furthermore,
OMF Performance Wheels
OMF hopes to raise the bar another notch with these performance wheels for ATVs and UTVs. Starting with a high-quality 6061-T6 rim shell, OMF uses one of their five CNC machines to mill the center of the rim shell to accept one of their CNC machined billet centers. The billet center is then bolted in,
Lick’s Cycles Solo Bags
Ideal for commuters and casual Sunday cruisers, these Solo Bags from Lick’s Cycles give riders just enough storage for the true essentials. Sure Sellers: • Meticulously hand crafted to order from high-quality tanned black leather with hand stitched black or red piping • Indian Head pressed nickel conchos and Lick’s logo stamped inside to ensure
Latest News
Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
Staffing Issues
Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.
Red Flag!
If your dealership is considering taking on a line of Chinese powersports products take care!
Nonnegotiable!
The practices that are absolutely essential to the operation of a successful sales department.