Challenges Lead to Changes: Dealer Sparks Success with New Technology
From his first-hand experience as an automotive and powersports dealer, Ryan Gentry, president at Edge Performance Sports and co-founder of PSXDigital, walks MPN through the challenges that drove his dealership to take the leap into new technology.
Carl’s Cycle Sales
Carl’s expanded to Suzuki in 1990, KTM in 2011 and Husqvarna in 2018. It is now one of the largest dealerships in Idaho.
A Skeptic Goes Electric: Zero Motorcycles SR/F Test Ride
Electric is all the rage right now; from Harley-Davidson’s LiveWire to the Energica Ego, the future of gasless motorcycles is coming to fruition.
Yamalube’s New High-Performance Full Synthetic Engine Oils Now Available
Yamalube provides enhanced engine performance, fuel efficiency and excellent thermal stability for advanced protection in any on- and off-road application.
Yamaha Introduces 2020 Star Venture Transcontinental Tourer
Yamaha introduced the 2020 Star Venture, a luxurious, technologically advanced transcontinental touring motorcycle that offers riders the opportunity to journey further than ever before.
Yamaha Unveils 2020 Lineup of Cross-Country Motorcycles
Also returning to Yamaha’s 2020 cross-country lineup is the two-stroke YZ250X, and four-stroke YZ450FX, translating Yamaha’s YZ450F flagship motocross performance to the woods with cross-country enhancements.
Yamaha Announces Full Lineup of 2020 Motocross Bikes
Yamaha Motor Corp., USA, introduced its complete lineup of race-ready 2020 motocross bikes, including the newly redesigned YZ450F.
Yamaha Debuts 2020 Proven Off-Road ATV Lineup
Yamaha Motor Corp., USA, announced its Proven Off-Road recreational, utility and sport ATVs for model year 2020.
Apparel Pro: Riding Shoes
According to Nancy Sinatra, “these boots are made for walking,” so that means “shoes are made for riding,” right?
Registration Now Open for Yamaha XTReme Terrain Challenge
The XTR Challenge brings Yamaha drivers, riders and adventure-seeking weekend warriors together for great behind-the-wheel action and excitement.
Speed and Strength Soul Shaker Moto Shoes
The shoes come equipped with an Under Cover lacing system and molded toe, heel and ankle reinforcements for added protection.
Roland Sands Design Fresno Perforated Riding Shoes
A perforated top grain cowhide upper provides lasting durability and endless airflow while reinforced ankles, toe box and heel cup keep feet wrapped in premium protection.
Indian Motorcycle Launches Company’s 1st Rental Program
Available now at select dealers around the country, Indian Motorcycle Rentals provides local residents, and those traveling, the opportunity to rent a new Indian motorcycle for as short as four hours or as long as several weeks.
Speed and Strength Men’s Black Nine Moto Shoes
The non shank sole is flexible for comfort on and off a bike and comes equipped with an Under Cover lacing system to keep the laces secured while riding.
FLY Street M16 Riding Shoes
The FLY Street M16 shoe defies these standards and elevates its game to handle the harshest of environments with style that doesn’t stop after the ride.
Highway 21 Axle Shoes
The Axle Shoe by Highway 21 is a riding shoe that thinks it’s an everyday sneaker.
