BUILD TRAIN RACE Flat Track Debuts in Texas
For 2021, Royal Enfield has added seven new riders from across the U.S. along with the inclusion of two BTR alumni, Jillian Deschenes and Lana MacNaughton.
Pediatric Brain Tumor Foundation Welcomes Comoto Family of Brands CEO to Board of Directors
Ken Murphy, CEO of the Comoto Family of Brands, joins in PBTF’s fight for kids with brain cancer.
Can-Am Commander Raises the Bar in 2021
New for 2021, Can-Am is going back to its roots with a completely redesigned Can-Am Commander.
The Case for Karts
There are more than 160 kart tracks around the country, so there’s a good chance your dealership is not far from one.
FOX Shocks Dominate 2020 SCORE Baja 1000
Luke McMillin and co-driver Larry Roeseler piloted their No. 83 vehicle to first overall and first in the Trophy Truck class, with FOX athletes claiming 15 of the top 25 relevant classes.
Royal Enfield Launches All-New Cruiser, Meteor 350
Launched at the end of 1952, the Meteor was a respected touring motorcycle with a reputation that has stood the test of time.
Dainese Group Acquires TCX
Based in Montebelluna, Italy, TCX has deep technical and development expertise in motorbike footwear and shares with Dainese its proven, high-quality product line.
BUILD TRAIN RACE Participants Hit The Track
During this session each rider received one-on-one coaching from Lewis spinning laps on the FT411 training motorcycles based on the Royal Enfield Himalayan and their custom-built INT 650 flat trackers.
Royal Enfield Launches Slide School Presented by Moto Anatomy
Lewis will use a combination of Royal Enfield FT411 and a soon-to-be added FT 650 motorcycles as the primary training tools used in the curriculum.
Dirt Bike Sales Jump, Motorcycle Safety Foundation Offers Tips, Resources
Off-highway motorcycle sales shot up 18.9% in the first quarter of the year, according to the Motorcycle Industry Council, which means more Americans are eager to get out and ride. And off-road riding can be the perfect social-distancing activity with family.
Michelin Expands Sportbike Tire Range for Road and Track Use
Intended to meet the needs of motorcycle riders from 100% track to 100% street, Michelin has renewed its entire Sport offering by launching four new motorcycle tire ranges this year.
Sidi Atojo Boots
When designing the Atojo, Sidi and their riders wanted to create a boot that was lighter in the upper but still offer the ankle protection and replaceable parts Sidi’s are known for.
PRODUCT REVIEW: Joe Rocket Sonic X Boots
The Joe Rocket Sonic X boots are a full-height touring boot for street or sport riding. While the boots offer several higher-end features and are quite comfortable, its most impressive feature is the affordable price point.
Apparel Pro: Riding and Racing Boots
Footwork in motocross is admittedly a little more involved, given the jumps and slides inherent in the sport, and as such, foot placement is key to getting optimal agility and balance on a bike.
Communicate What Your Guests Want
Making sales come a little easier in a perceived commodity-based industry can be a struggle. Yet, I am a firm believer that anyone can be sold on any given day with the right person delivering the right message.
Jorge Lorenzo Announces Retirement from MotoGP
The Valencia GP will be the five-time World Champion’s last race in the MotoGP World Championship as the 32-year old announced his retirement ahead of his 297th Grand Prix start.
