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AIMExpo Connect: Registration Now Open

Registering for the show gives you access to the industry town hall kick off session, four education tracks as well as a virtual trade show that will showcase new products and exclusive show specials.

HISUN USA Welcomes New VP of Operations and Executive Board Member

HISUN Motor Corp., USA welcomed new executive team member and Vice President of Operations, Jamie Cheek.

Pandemic Propels OEM Growth

HISUN had its foot on the gas, prepared to take on the challenges that this year created, ultimately moving the company further into their growth strategy at an accelerated rate.

In-Store Dealer Operations: The Unlikely Key to Your Digital Success

In the coming year, dealers must align their longstanding business practices with these new innovations to keep margins high, deliver excellent customer satisfaction and be ready for another round of unexpected challenges.

Royal Enfield Opens Assembly Operations in Argentina

This marks the first time in Royal Enfield’s modern history that motorcycles will be assembled and produced outside the company’s manufacturing facilities in Chennai, India.

SW-MOTECH’s New USA Division Holds Grand Opening Ribbon-Cutting Ceremony

SW-MOTECH is proud to base U.S. operations out of Portland, OR, in large part due to the enthusiastic motorcycle culture in the city.

Suzuki Riders Come Out Charging at 2020 Motocross Season Opener

JGRMX/Yoshimura/Suzuki Racing kicked off the 2020 Lucas Oil Pro Motocross Series with an exciting day at the inaugural Loretta Lynn’s National.

NPA Names New General Operations Manager of NPA Cincinnati

National Powersport Auctions is excited to build its team by promoting from within. Romel Asuncion will move up and serve as the new general operations manager at NPA’s Cincinnati, Ohio facility.

AIMExpo Opens Dealer Registration

AIMExpo opens registration for its eighth annual show, scheduled for Jan. 21-23, in Columbus, Ohio.

Ducati Reopens Museum, Combining Visit with New Motorcycle, e-Bike Experiences

On Saturday, July 4, on the same date that Ducati was founded 94 years ago, the Ducati Museum and the Fisica in Moto educational laboratory of the Borgo Panigale factory will reopen their doors to visitors, after the forced stop due to the health emergency.

Pro Motocross Confirms Fan Attendance at Season Opening Rounds

MX Sports Pro Racing has confirmed that the opening two rounds of the 2020 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, will be permitted to allow spectator attendance.

Yamaha GNCC University Registration Opens as Racing Returns

All off-road racers and riders are invited to hone their skills with hands-on help from some of the greatest male and female off-road racers of all time.

Honda Powersports Dealers Donate PPE to Healthcare Facilities to Help Cope with COVID-19

In response to the COVID-19 pandemic, American Honda’s Powersports Division and its nationwide dealer network are collaborating to provide 15,000 face shields to healthcare facilities and first responders that are in need of PPE.

Keeping Your Digital Dealership Open

In some states, dealerships are closed because they are “non-essential” businesses. So, it only makes sense that you look to change how you currently do business and focus more on your digital storefront.

MSF’s Digital Developer Wins 3 Prestigious Digital Awards

The Motorcycle Safety Foundation applauds its longtime curriculum development partner CraneMorley for winning three 2019 Vega Digital Awards, including the Arcturus recognition for its work on the MSF’s VR Challenge, a virtual reality simulation of close-call situations.

AMA Announces James Holter as Chief Operating Officer

Holter, most recently the AMA vice president of communications and marketing, assumes the responsibilities of Jeff Massey, who is leaving his position as AMA chief operations officer on March 6.