Schuberth and Held Women’s Apparel
Schuberth North America has female motorcyclists covered, offering head-to-toe protection for riders who insist on premium quality, safety and fit. Schuberth helmets and Held jackets, pants, gloves and boots give women multiple options for gearing up this summer.
Held USA Women’s Motorcycle Gear
Held USA is now offering more motorcycle gear for women, with a diverse range of jackets, pants, gloves, boots and armored casual wear. The expanded women’s collection includes textile, leather and denim pieces, offering gear choices for every type of riding and sense of style.
REV’IT! joins the Garage Brewed Show in Cincinnati
REV’IT! Sport USA announced it will join Cincy Café Racer in presenting the inaugural Garage Brewed motorcycle show at the Rhinegeist Brewery in Cincinnati, Ohio. The event is free to the public and runs Saturday, February 7 from 5pm to midnight.
Custom Chrome: Focused on ‘World’s finest products for Harley-Davidsons’ for 45 Years
In 45 years, Custom Chrome has evolved from a small chrome plating and polishing shop in San Jose, Calif., to an international manufacturer and distributor of aftermarket Harley-Davidson parts and accessories serving more than 6,000 dealers throughout the U.S., Europe and beyond.
On Any Sunday: The Next Chapter
It is safe to say that no movie has done more to promote the powersports industry than Bruce Brown’s immortal classic On Any Sunday. When it hit the big screens in 1971, motorcycle and scooter sales boomed as an entire generation embraced two-wheels. The true-to-life stories chronicled in OAS even earned an Academy Award nomination.
Biker Boot Straps Chooses V-Twin Marketing as its Agency
Biker Boots Straps, a leading supplier of premium boot straps for Bikers worldwide, has chosen V-Twin Marketing as its PR and Marketing Agency of record. The founder of Biker Boot Straps Michael Screens, said, “We make products for bikers, pure and simple. V-Twin Marketing reaches the riders that use and dealers that want to sell
Biker Boot Straps Chooses V-Twin Marketing as its Agency
Biker Boots Straps, a leading supplier of premium boot straps for Bikers worldwide, has chosen V-Twin Marketing as its PR and Marketing Agency of record. Biker Boot Straps come in four inch and six inch lengths and are offered with an extensive selection of decorative emblems for men and women.
Diamond Gusset Jean Co. Teams Up with Orange County Choppers
Diamond Gusset, the American-made jean company known for its unique gusseted apparel construction, recently teamed with world-famous Orange County Choppers founder and patriarch Paul Teutul, Sr. to develop and launch the ultimate jean for motorcycle riders.
Just Say No to DBS – Dead Battery Syndrome
How the Powersports Market Should Approach Batteries
Apparel University
Merchandising Success for All Markets
HIP—ster vs. HIP—pie
It’s funny how the indicators don’t really change: clothes, music and motorcycles remain the benchmarks, but now with a fashionable twist.
Go-Fast Girl Jody Perewitz Inspires New Riders
Perewitz, the daughter of V-Twin icon Dave, has made quite the mark on the industry in her own right and now serves as an inspiration to the next generation of riders.
Six Strategies Motorcycle Retailers Can Use to Make the Slow Season Fast
Staying busy during the seasonal slump.
AGV Sport Kevlar Pants
These pants are comfortable and perfect for everyday riding, but offer the benefit of abrasion-resistant protection in the critical areas riders need protection. AGV Sport’s special relaxed fit is perfect for riding motorcycles and is ideal for just hanging out when off the bike. Midnight Kevlar Jean is shown.
WPS Welcomes 120 Reps to Boise
The WPS sales meeting once again took place in beautiful downtown Boise, Idaho in the Qwest Arena and adjacent Boise Centre on the Grove Aug. 8-12. The five-day sales meeting was attended by over 120 WPS reps and managers.
Branchville Motors Fills Northeast Euro Niche
For the past 13 years, Branchville Motors has been riding the road less traveled and has done well by doing so.