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ATV Wet Brake Service

Servicing these brakes is different than the more common disc or drum brakes. However, once you open them, they will look very familiar to traditional braking systems.

Roland Sands Design Clarity Line

With the RSD Clarity line, the motorcycle’s inner workings are on display while sealed tight behind articulately machined billet aluminum and transparent polycarbonate. Designed and machined with the form of the true working components in mind, the Clarity line adds that extra level of detail, clearly showing what is usually hidden. Line includes the Clarity Air Cleaner, Clarity Derby Cover and Clarity Timing Cover.

Max-Cycle Oil

Royal Purple Max-Cycle is specifically formulated to exceed the demands of highly stressed engines and transmissions. It is recommended for use in both air-cooled and liquid-cooled 4-cycle engines and is compatible with wet-clutch transmissions.

Works Thumper Racing Full Synthetic Oil

Bel-Ray’s new Works Thumper Racing Full Synthetic Ester 4T Engine Oil has been developed for high performance and competition use and is designed to withstand the most extreme racing conditions.

Synthetic Full Race Grade Oil

Maxima’s EXTRA 10w60 100-percent synthetic full race grade oil is specially formulated for use in high-performance motorcycle, ATV, single and multi-cylinder engines and is designed for use in wet clutch applications.

2011 Dealership Superstars Finalists

Finance & Insurance – Tracey Edwards F & I Associate, Chaparral Motorsports San Bernardino, California Nomination “Tracey Edwards has worked for Chaparral Motorsports for 17 years in the finance and insurance department of our organization. She grew up in Redding,  California and her first bike at 8 years old was a Briggs and Stratton. She

Severe Duty Belt for 2011 Polaris RZR XP 900

EPI, a leader in the CVT drive belt business, has introduced Severe Duty Belts for the 2011 Polaris RZR XP 900.

Polaris 2012 Product Lineup Features New Side-by-Side, Touring Bike

Polaris Industries recently unveiled its product offerings for 2012, a lineup that delivers several new vehicles and accessories. Among the new products are Side-by-Sides, including the second trail-capable Side-by-Side in the Ranger RZR family, the Ranger RZR 570, and the Ranger Crew Diesel, a heavy-duty, diesel-powered option. For those who prefer to keep the action on the road, Victory introduces the Cross Country Tour for the touring motorcycle segment.

Cast Your Vote For The Ultimate Dealership Superstar!

Voting is now open for the 2011 Dealership Superstar competition!

Cherokee County Cycles, Andrews, N.C.

Nestled among the Snowbird Mountains along beautiful Route 74, CCC is a magnet for passing riders.

Moto Movie Video On Demand Website Launched

Opper Sports Productions and Impact Video recently launched a video on demand (VOD) service for watching motocross, motorcycle and custom bike movies on web connected devices at theMOTOnetwork.com.

NRA by Moose Utility Division 3,000-Pound Winch

The new and improved 3,000-Pound Winch from NRA by Moose Utility Division has everything an ATV rider could need.

Sudco Releases New Main Catalog

Sudco International recently released its latest 2011 Main Catalog Number 36 with 528 pages of their complete line of OEM quality, stock replacement and high performance parts for classic and late model Japanese, European Street and Dirt Bikes, ATVs and Personal Watercraft.

S&S KN-KONE Named Engine of the Year at V-Twin Expo

High performance V-twin engine manufacturer, S&S Cycle Inc. recently announced that they have received the “Engine of the Year” award for its new KN-Kone engine at a ceremony held during the V-Twin Expo in Cincinnati, Ohio.

Kawasaki Ninja 250 Cam Chain Repair

As a popular beginner bike, the likelihood of a Ninja 250 experiencing a low oil condition is perhaps more common than a machine owned by a more experienced rider. Combine this with the sustained high rpms needed to operate a bike with a quarter liter engine, and you have a recipe for a slacked out

J.D. Power Reports: Managing Owner Expectations and Providing Personal Service Positively Impacts Overall Motorcycle Owner Experience

Managing owner expectations through proactive communication and providing personal service has a considerable positive impact on overall satisfaction with the motorcycle ownership experience, according to the J.D. Power and Associates 2010 U.S. Motorcycle Competitive Information Study released today.