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Garage-Girls Ultimate Biker Makeover by GEICO Motorcycle

The deadline is fast approaching for your chance to score a huge list of parts and accessories for you and your motorcycle! Deadline to enter the Garage-Girls Ultimate Biker Makeover is July 8.

Dainese USA to Offer D-air Racing in North America

During a recent launch event D-Store Orange County, Dainese USA announced that the company’s state-of-the-art D-air Racing technology will be made available to North American customers in September of this year.

Gear Up – A Way Of Life

[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time

REV’IT! Dominator GTX Adventure Suit

Designed using feedback from its most intrepid round-the-world adventure riders, the REV’IT! Dominator GTX is a 100 percent waterproof, windproof and breathable suit that takes the engineered skin design philosophy to the next level.

Held USA Warm-Weather Apparel

Held USA has a variety of gear solutions for staying both safe and cool in the warm summer months. Details such as Gore-Tex 3-layer technology and Dyna Mesh fabric combine to provide premium options for warm-weather riding.

Motorcycle Racing’s Big Names Support Loma Linda University Children’s Hospital

For the 12th year in a row, Big Air Kids Fair and Loma Linda University Children’s Hospital in conjunction with TONKA, will host a free event Thursday, May 21, featuring some of motorcycle racing’s biggest stars as they take over the front steps to put on a show for the children at the hospital.

Schuberth and Held Women’s Apparel

Schuberth North America has female motorcyclists covered, offering head-to-toe protection for riders who insist on premium quality, safety and fit. Schuberth helmets and Held jackets, pants, gloves and boots give women multiple options for gearing up this summer.

Sullivans Inc.: A Backbone of Brands

If you know Bobby Sullivan or have ever seen his Triumph collection at the Sullivans Inc. headquarters just outside of Boston, you know he is one of the biggest Triumph enthusiasts out there.

Helmet House Settles Patent Lawsuit with Olympia, Grants License

Helmet House, Inc., one of the nation’s largest powersports apparel distributors and manufacturers, announced settlement of its patent and trademark litigation against RPM Gear, Inc. – doing business as Olympia Moto Sports.

Motorcycle Industry Council’s Gear Up Every Ride Photo Contest

Gear Up Every Ride has launched a month-long photo contest starting May 1. The contest gives riders a chance to win nearly $10,000 in prizes in exchange for posting photos that embrace the Gear Up theme and including the hashtag #GearUpEveryRide on Instagram.

Held USA Women’s Motorcycle Gear

Held USA is now offering more motorcycle gear for women, with a diverse range of jackets, pants, gloves, boots and armored casual wear. The expanded women’s collection includes textile, leather and denim pieces, offering gear choices for every type of riding and sense of style.

Motorcycle Industry Council Launches ‘Gear Up Every Ride’ Initiative

Gear Up Every Ride, a new initiative built around innovative ways of encouraging riders to use proper motorcycling apparel, is launching during May’s Motorcycle Safety Awareness Month. The program was designed by the Motorcycle Industry Council’s Rider Safety Committee.

Indian Motorcycle Spring and Summer Apparel Collections

Indian Motorcycle riders and all those with a passion for the company will appreciate the fit, comfort, protection, and style of the new Spring and Summer 2015 Indian Motorcycle Apparel Collection featuring rider wear, casualwear, gifts, and personal accessories.

REV’IT! Layer Collection

The REV’IT! design team removed the zip-in liners from the Dominator GTX jacket and expanded a new line of standalone base- and mid-layers made from advanced, technical materials.

REV’IT! To Sponsor Handbuilt Motorcycle Show

REV’IT! Sport USA is a returning sponsor of the Handbuilt Motorcycle Show. The brand will display its 2015 urban Tailored Technology collection, alongside a dedicated exhibit of custom motorcycle gloves honoring the spirit of the show.

BMW RainLock Rain Suit

BMW’s wind and waterproof two-piece outer suit for ladies and men makes an excellent fit over all non-waterproof clothing. Also designed for use away from the motorcycle, the suit has excellent visibility due to bright jacket color and all-around reflective strips, providing a high level of safety.