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Red Line Synthetic Oil Announces Chain Lube with ShockProof Addition

Red Line’s new Chain Lube with ShockProof utilizes the latest innovation in chain lubricant technology.

Morgan Lucas Appointed President of Lucas Oil Products

As Lucas Oil continues to grow and expand into different markets, Morgan is poised to make an immediate impact.

Lucas Oil Promotes Dave Wonser

As Vice President of Brand Development, Wonser will oversee a wide array of business functions including branding, product development, online and offline promotions and market research.

Tucker Show 2020

The Tucker Show, held in Fort Worth, TX, on Jan. 21-23, brought together dealers, vendors and media personnel under one roof for three days of product presentations, educational training seminars and networking.

Red Line Synthetic Oil Products Ensure Safe and Smooth Winter Fun on Snowmobiles

Red Line Synthetic Oil has a variety of high-performance products, designed to help snowmobiles perform optimally all winter long.

Twin Power Introduces 6 Gallon Bag in a Box Dealer Oil Program

The new program is ideal for service-oriented shops by offering a unique solution for stocking multiple lubricants (up to six products) on one convenient dispenser rack that takes up no more space than a single 55 gallon drum.

XPS Launches New Care Products Line for All Powersports Vehicles

BRP dealers will now be able to carry 21 new care products from XPS, for a one-stop-shop of recreational specific care items for their customer’s maintenance needs.

WPS Announces New Distribution Agreement with Spectro Oils

Western Power Sports is proud to announce a new distribution agreement with Spectro Performance Oils.

BASF Enters North American Engine Coolant Market with Glysantin Brand

BASF will introduce its Glysantin branded engine coolant products to the North American automotive industry in January 2020.

AMSOIL Offers 5 More Products In Award-Winning Easy-Packs

AMSOIL expanded its easy-pack product offerings to include five new products previously only available in traditional plastic quart containers.

Red Line’s V-Twin Powerpack Offers a Head Start for the Spring Season

The Red Line Oil V-Twin PowerPack comes with everything required to freshen up a V-twin’s internals and was created with the most dedicated of riders and road warriors in mind. 

Muc-Off Launches Triumph Motorcycle Care Kit

Muc-Off is offering industry-leading cleaners, protectants and lubricants to Triumph motorcycle riders and fans worldwide.

Red Line Synthetic Oil Offers New 2-Stroke Performance Snowmobile Oil

Red Line’s Two-Stroke Snowmobile Oil is a high-performance, fully-synthetic formula that provides maximum power with the greatest level of protection and cleanliness available on the market.

Red Line’s Newest PowerPack Prepares ATV, UTVs for Trails Ahead

This oil was designed to be used in a variety of applications that require a lubricant that performs in a wide range of conditions, including extreme temperatures.

VP Racing Fuels to Attend SEMA

VP Racing Fuels, Inc. will be at the SEMA Show starting next Monday, Oct. 29, with a full menu of new products and news for racers, enthusiasts and consumers.

Yamaha XTReme Terrain Challenge Announces Yamalube Sponsor, Josh Gracin Post-Ride Concert

Yamaha announced news on the upcoming Yamaha XTReme Terrain Challenge, an all-new off-roading adventure for Yamaha YXZ1000R and Wolverine side-by-side owners.