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Tucker Show 2020

For Tucker, the leadership team is determined to leave the past behind. 

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The Tucker Show, held in Fort Worth, TX, on Jan. 21-23, brought together dealers, vendors and media personnel under one roof for three days of product presentations, educational training seminars and networking. Greg Blackwell, CCO, and Sebastian Bretschneider, CEO, spoke to attendees regarding the history of Tucker, significant wins in the present and the future plans and aspirations for the company. 

Blackwell noted that the company has worked their way out of several challenges in the past, especially with the independence of companies under the Motorsports Aftermarket Group (MAG), which was announced in May 2019. 

Through a turbulent 2019, Tucker ended the year and is starting 2020 positively thanks to the dual-sport and off-road markets performing well. 

“We believe in the ATV and UTV segments; we have unmatched product brand range and market growth opportunities. Not only with our house brands, but the other brands we distribute as well,” Blackwell said.


Tucker’s lineup of house brands includes ProTaper, DragonFire, QuadBoss, BikeMaster and Twin Power. 

“We have a very strong portfolio and we are also bringing new and innovative brands to the market,” Blackwell added.

The Tucker team announced the addition of several new brand partners during the show, including GMZ Race Products, HarshCo, Tensor Tire, Method Wheels and Motul Lubricants.

“We are continuing to make Tucker better for dealers, to service them better by working closely with our suppliers,” Bretschneider said.

On the second day of the show, Rich Maychrich of Brandecation announced the launch of Tucker University powered by Brandecation. Tucker University is a new online learning platform that will provide dealers and sales staff with direct access to training courses and certifications in one convenient location, 24 hours a day, seven days a week, 365 days a year.


 “First, we need to crawl. Then, we need to walk. Then, we will run,” Blackwell said. “We can’t set our expectations too high, knowing we won’t be able to hit them. We have to start small and work toward our goals that we’ve agreed on as a company.

“We need to become a consistent company to be successful, for our dealers to be successful and our vendors to be successful. Will we make mistakes? Absolutely. But we are trying to do new things, trying to fix the company and put it in the right direction. We’re going to focus on optimizing the basics to make it easier to do business with Tucker,” Blackwell said. “We’ve made it complicated in the past and want to make it easier moving forward.” 


Some ways that Tucker is working to make business easier is through website optimization, supply chain improvements and better inventory tracking. 

“Tucker would like to be the powersports distributor for profitability, growth opportunities for dealers and customers, growing business with you significantly,” Blackwell concluded. 

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