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ARGO Unveils New Line of Side-by-Sides and ATVs to Dealer Network

ARGO, the manufacturer of amphibious Extreme Terrain Vehicles (XTVs), has announced an all-new lineup of Side-by-Side vehicles for the off-road market. The company recently expanded its ATV lineup, and now it has introduced two all-new Side-by-Sides and five all-new ATVs for 2022. Continuing to carry the strong momentum from record sales throughout the calendar year

Tucker Announces Partnership with SBS Friction

Tucker Powersports has launched a new partnership with SBS Friction, the world’s largest producer of motorcycle brake pads and brake products. The relationship gives Tucker rights to distribute SBS’s entire line of brakes, brake pads and clutch components.   “We’re delighted to partner with SBS Friction. This is an important product category for us and for

Cardo Launches PACKTALK Headphones

Cardo Systems has an all-new accessory that extends the usability for its helmet-to-helmet communicator, the PACKTALK BOLD: Introducing the PACKTALK Headphones, which seamlessly connects a PACKTALK BOLD (or BLACK) for convenient communication when off the bike.  Working closely with Ricky Carmichael and other industry professionals from around the world, Cardo developed the PACKTALK Headphones to

Tucker Launches Snowmobile Product Collection

New Collection Includes Broad Range of Products to Support Snowmobile and UTV Owners Through Local Dealers

Meet the Team: Q&A With New Hisun Hires

Hisun has been on an upward trajectory lately as the company retools for the future. To that end, the company recently brought on some industry veterans to fill key positions as it gears up for growth. We asked the team members what brought them to Hisun and what they liked most about their new environment. 

GO AZ Motorcycles Announces Acquisition of Star Island Motorsports

GO AZ Motorcycles, an Arizona-based Powersports group founded by American entrepreneur, philanthropist and powersports enthusiast Bob Parsons in 2008, announced the acquisition of Star Island Motorsports in Prescott, Arizona, from proprietors Gary Hengeveld and Scott Walz. Prescott is now the sixth dealership for the group as it joins GO AZ Motorcycles locations in Scottsdale, Peoria,

Teryx KRX 1000 Demo Tour Kicks Off Summer

Kawasaki Motors Corp., U.S.A. has announced the Teryx KRX 1000 Demo Tour will be crisscrossing the country this summer. The nationwide demo tour will take place at select locations and industry events including many of the country’s largest side-x-side rallies. “The Teryx KRX 1000 is built from the ground up as the ultimate sport side

All Balls Announces ‘WIN ALL THIS’ Summer Sweepstakes

Go “All In” to win “All This” with the All Balls Racing Group and you could race away in a fully built Polaris RZR 1000 this September.   The Grand Prize is not all the All Balls Racing crew is handing out to loyal followers of the brand which is now sponsoring two national-caliber UTV race teams –

Muc-Off Partners with WPS

Muc-Off are excited to announce a new partnership with major U.S. powersports distributor – Western Power Sports.

Engine Ice Announces New Website to Support Business Expansion, Rebrand

The new site now offers eCommerce for apparel and lifestyle as well as resources like frequently asked questions and user guides for each of the applications in its product line.

Volcon ePowersports Hits Funding Milestone

Volcon ePowersports reached a new milestone as the company announced the closing of $17.5 million in funding, bolstering the growing organization with new company hires and expanding production capacity to meet consumer demand.

SSV Works Adds JVC’s MR1 Receiver to Kawasaki Teryx KRX Kits

The KD-MR1BTS digital media receiver features Bluetooth, USB, a 2.7-inch color display, global tuner with weather band, 7-Band EQ, rear view camera capability and is SiriusXM-Ready.

Comet Clutches EX Series

The EX series helps OEMs to customize these units for their particular needs and allows for expedited prototype service to get them the right CVT for their application testing.

Red Line Synthetic Oil Expands Powersports Cooling System Line

Red Line’s new SuperCoolBoilGuard is a pre-diluted, ready-to-use formula, designed to maximize the performance of powersports’ cooling systems where freeze protection is required.

Off-Road Profitability: Selling the Right Vehicles Leads to High Margins

There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?

BFGoodrich Tires Launches OnTrail Off-Road App

OnTrail is a first-of-its- kind mobile app for off-road enthusiasts, combining essential trail companion tools with community sharing functions, allowing adventure seekers to communicate and share their trips in real time.