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Muc-Off Partners with WPS

Muc-Off are excited to announce a new partnership with major U.S. powersports distributor – Western Power Sports.

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Muc-Off are excited to announce a new partnership with major U.S. powersports distributor – Western Power Sports.

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“We’re stoked to have partnered with one of the best powersports distributors in the business. They’ve got an incredible history and a great reputation within the industry. It’s a real win for us to be able to make a partnership like this happen and we can’t wait to introduce more customers to our epic range of Muc-Off products,” said Tony Zanca, head of North America sales.

“Muc-Off has a highly visible and effective line of products, with a constantly growing presence, in the U.S. for many years, we are proud to have created a partnership with them on both the racing side and now the product distribution side as well,” said Dan Lopez, VP of product management – WPS.

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Western Power Sports is based in Boise, Idaho, and were established in 1960. They are now one of the largest powersports distributors in North America, with seven warehouse locations stocking over 130,000 products for motorcycles, ATVs, UTVs, snowmobiles, along with watercraft parts, garments and accessories. They distribute to over 10,000 dealers across the globe and employ more than 850 members of staff.  

This partnership signifies an increased focus in the North American market for Muc-Off. In December 2020, they became headline sponsors of Muc-Off Honda – a three-rider AMA Supercross Team made up of Justin Brayton, Mitchell Harrison and Mitchell Oldenburg. Western Power Sports owns FLY Racing, who also sponsors Muc-Off Honda, which is where their relationship began. Having already had a successful supercross season and now a partnership that allows Muc-Off to distribute their products quicker and easier to customers than ever before, it’s set to be a successful year for the brand as they continue to grow in the United States.

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Link: Muc-Off

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