2011 Powersports Industry Legislation Update
A rundown of hot-button political issues facing the powersports industry: youth lead ban, off-road access, motorcycle-only checkpoints and helmet laws.
Manheim Financial Services Growing, Seeks Specialty Dealers to Finance
Manheim Financial Services (MAFS) is expanding its Specialty division and seeking Specialty dealers in need of financing. The MAFS Specialty division finances Motorcycle, Heavy Truck and RV dealers with tailored floor plan options designed for their unique business needs.
Should Your Powersports Dealership Offer Priority Maintenance Agreements?
Is in-house priority maintenance profitability worth it, or should it be taken to the outhouse? Yes, the pun is intended. Many dealership owners have taken interest in priority maintenance agreements (PMA) over the past few years. From the retail side, I jumped on the PMA train about six years ago. I was attracted to three
How and Why to Use Text Marketing
My 70-year-old mother started texting before I did. This probably sounds strange given that I am the tech geek in the family and “Web” is my middle name, but I just really was not all that hyped about the trend. I think it was because I am always being pinged by someone or something (email,
Yamaha OHV Access Initiative Contributes More Than $136,000 in Q1
Yamaha recently announced that its OHV Access Initiative pledged more than $136,000 in GRANTs (Guaranteeing Responsible Access to our Nations Trails) for the first quarter funding cycle of 2011. The GRANT funds are awarded to non-profit or tax exempt organizations around the country implementing projects to promote safe, responsible OHV riding and open, sustainable riding areas.
Measure Everything
The Secret to Sales Process Success
Pre-Owned Powerhouse
Wisconsin Dealer Thrives With Pre-Owned Focus
Helmet House Hires Ron Wallace as National Sales Manager
Helmet House, Inc., recently announced Ron Wallace has been hired as its national sales manager. Wallace joins Helmet House from Relume Technologies, a manufacturer of LED based lighting systems. Wallace brings more than 27 years of sales, product and marketing management to Helmet House in a broad set of industries from high-end bicycle manufacturing and sales to commercial lighting.
Auction123 Receives Best Online Inventory Marketing Tool Award
Auction123, an inventory management and marketing provider for dealers of all vehicle categories, has been named the No. 1 Provider of Online Inventory Marketing Tools in Auto Dealer Monthly’s 2011 Dealers’ Choice Awards.
GE Capital Sales Finance Renews Suzuki Installment Lending Program
c Company, and American Suzuki Motor Corporation have announced a renewal of Suzuki’s popular installment lending program for consumers. The agreement continues a partnership that began in 2008.
Consistency: The Road to Customer Engagement
Why you must give customers a top-notch experience every time they visit your motorcycle dealership.
Essential Components to Powersports Dealership Website Success
The website elements that draw in customers and keep them browsing.
Inside the Mind of a Social Media Networker
Tap into this Growing Segment
December 2010 Year-End Data
This month, we look at December’s data and how it compares with 2009 for this group. While the 23.5 percent total store gross profit margin in Chart 1 looks slightly anemic from the benchmark of 25 percent, the margin change from last year is 4.3 percent. This is huge! It is certainly another positive indicator.
Online Powersports Auction Primer
How Your Dealership Can Get the Most Out of Online Powersports Auctions
Zero Motorcycles Names Karl Wharton as Chief Operating Officer
Zero Motorcycles recently announced a new addition to its senior leadership team, naming Karl Wharton as its chief operating officer (COO). Wharton comes to Zero after more than 20 years of business experience.