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Time is Running Out to Enter the Annual Dealership Superstar Competition!

Enter by Aug. 1 for your chance to win a trip to the SEMA Show, held at the Las Vegas Convention Center, Nov. 1-4, compliments of Lazer Star.

Featherlite Offers Kayak/Canoe on 2012 Recreational and Utility Trailers

Highlighted by an optional canoe/kayak rack for its open recreational/utility trailer Model 1693 and eye-catching exterior options for its enclosed trailers, the enhancements for Featherlite’s 2012 recreational and utility trailers feature benefits of convenience, style and safety.

Dealership Superstar to Win Trip to SEMA

Lazer Star has signed on as the title sponsor of the annual Motorcycle Product News (MPN) Dealership Superstar dealership employee recognition program and will reward the ultimate Dealership Superstar with a trip to the SEMA Show to be held at the Las Vegas Convention Center Nov. 1-4.

Yamaha Motorsports Redesigns Website for Easier Navigation, More Content

The Motorsports Group of Yamaha has enhanced its consumer facing website: www.yamaha-motor.com. Based on direct customer feedback, the enhanced site provides a better user experience with easier navigation, more engaging content, and above all, allows consumers to more quickly access the information they want about Yamaha Motorsports products.

Invitations Distributed for Parts Unlimited Dealer Showcase

The National Vendor Presentation is a six-day event running from August 16 – 21, 2011 at the Monona Terrace Convention Center in Madison, Wis., presented by Parts Unlimited and Drag Specialties. Highlighting the event each and every year is the Dealer Showcase, which will again close out the week-long event in style.

LED Rim Lights

This is the motorcycle industry’s first completely round LED lighting disk designed specifically for adding accent lighting to motorcycles’ wheels or rims.

Touratech Triumph Tiger 800 XC Accessories

The adventure touring experts at Touratech have developed a full line of accessories for the latest middleweight adventure motorcycle, the Triumph Tiger 800 XC.

Helmet House Hires Ron Wallace as National Sales Manager

Helmet House, Inc., recently announced Ron Wallace has been hired as its national sales manager. Wallace joins Helmet House from Relume Technologies, a manufacturer of LED based lighting systems. Wallace brings more than 27 years of sales, product and marketing management to Helmet House in a broad set of industries from high-end bicycle manufacturing and sales to commercial lighting.

Moto Guzzi Celebrates 90th Birthday with Blog Launch

In celebration of its 90th anniversary, Moto Guzzi USA is launching www.MotoGuzziHeritage.com, a blog dedicated to honoring the brand’s 90-year heritage, engineering milestones and more importantly, its passionate owners and aficionados.

Zero Debuts New Line of Electric Motorcycles at Indy Dealer Expo

Zero Motorcycles will showcase its 2011 electric motorcycle lineup – Zero S, Zero DS, Zero X and Zero MX models at Dealer Expo 2011, Feb. 18-20 at the Indiana Convention Center in Indianapolis. Along with highlighting its new product line, Zero will also be presenting its business plan to interested motorcycle dealers who are looking for ways to connect to new consumers and new lines for their businesses.

Will Industry Rebound in 2011?

Show Season Acts as Predictor for Industry Health

Honda Brings the ‘Power of Dreams Experience’ to Sundance Film Festival

Festival attendees and local residents will have the opportunity to visit the “Honda Power of Dreams Experience” for six days, Fri., Jan. 21, through Wed., Jan. 26, from 10 a.m. to 5 p.m. at 268 Main Street, Park City, Utah. The venue is open to the public free of charge.

New Volunteer VTX Cross-Over Concept Stakes Claim In New UTV Class At SEMA

Knowing that consumers demand a utility vehicle that excels at applications related to both work and recreation, Cub Cadet unveiled its newest concept vehicle, the Volunteer VTX, during the premiere performance industry event, SEMA (Specialty Equipment Market Association) on November 2-5, 2010.

Girls Just Want to Have Fun

Host an event, gain a client

2010 Touring Season Starter Kit

Where the interstate ends, adventure begins, and riders of all ages and experience levels yearn to escape. Create gear checklists for all types of touring, and share them with every adventurer that walks in your door. If he’s heading for a 200-mile weekender, his needs will be vastly different from the rider embarking on a

Communication Is Key

Prep your website for the spring riding season