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Dealership Superstar to Win Trip to SEMA

Lazer Star has signed on as the title sponsor of the annual Motorcycle Product News (MPN) Dealership Superstar dealership employee recognition program and will reward the ultimate Dealership Superstar with a trip to the SEMA Show to be held at the Las Vegas Convention Center Nov. 1-4.

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Lazer Star has signed on as the title sponsor of the annual Motorcycle Product News (MPN) Dealership Superstar dealership employee recognition program and will reward the ultimate Dealership Superstar with a trip to the SEMA Show to be held at the Las Vegas Convention Center Nov. 1-4.

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“Lazer Star is excited to be the exclusive sponsor of the MPN Dealership Superstar award program,” says Lazer Star’s Suzi Scott-Cusimano. “It’s our honor to recognize the hard work and dedication shown by the people behind the scenes who make it happen at the dealerships. We can’t wait to meet the winner in Las Vegas at our booth during the SEMA show. This is going to be a blast!”

The billet lighting experts at Lazer Star join program founders MPN and Peak Dealership Performance in recognizing dealership employees who show innovation in their field, leadership among their peers, great compassion for their customers and remarkable salesmanship.

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“It’s fitting that Lazer Star is the title sponsor of the Dealership Superstar program,” says Mark Rodgers, Peak Dealership Performance principal partner. “The Dealership Superstar program showcases extraordinary sales and customer service efforts illuminating the way to success. Lazer Star has been lighting the way for enthusiasts and powersports retailers for years, so this is a perfect match.”

Five Dealership Superstar finalists in the following categories will win $300 each:
• New and Used Unit Sales
• Finance and Insurance
• Riding Gear and Apparel Sales
• Parts and Accessories Sales
• Service and Repair

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Profiles of all five finalists will be posted online at www.motorcycleproductnews.com later this summer, and MPN’s readers will vote for the ultimate Dealership Superstar.

The top winner will win a trip to Las Vegas and be presented with the award at Lazer Star booth 37075 in SEMA’s Powersports and Utility Vehicles Section at 10 a.m. on Tuesday, Nov. 1. In addition, the winning Dealership Superstar will be featured with a cover photo and profile in the November 2011 issue of MPN.

“SEMA is the ideal venue to recognize the ultimate Dealership Superstar,” says MPN editor Colleen Brousil. “The show highlights innovation and is dedicated to dealer education through its Powersports Education Track powered by Motorcycle Product News. We’re thrilled to partner with Lazer Star and Peak Dealership Performance to recognize top dealership talent through the Dealership Superstar program.”




Dealership Superstar nominations will be accepted until August 1, and self-nominations are accepted. 

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