MOTOZ Tires Named Official Tire of Wyoming Backcountry Discovery Route
The BDR expedition team will be putting the Motoz Tractionator RallZ tires to the test on multi-day, long-distance off-road trips while scouting and filming the 11th adventure motorcycle route, scheduled for release in January 2022.
Polaris RZR Pro XP Rockford Fosgate Limited-Editions
These vehicles offer an unmatched audio experience providing the ultimate soundtrack to outdoor adventures at every level with both a Sport and Ultimate model, and available in two-seat and four-seat configurations.
Comoto Holdings Announces the Get On! Moto Festival
Slated to be held on May 21, 22 and 23 at the Texas Motor Speedway, Get On! Moto Fest is a family-friendly, inclusive, outdoor event that will bring together riders.
Harley-Davidson Pan America 1250, Pan America 1250 Special Motorcycles Debut
This rugged, powerful, technologically advanced multi-purpose vehicle is designed from the ground up to inspire rider confidence and fuel the spirit of adventure, wherever the road may take you.
Sunnyside OffRoad Launches Off-Road Capable, Ultralight Camping Trailer
This ultralight camping trailer is perfect for any tow vehicle including a side-by-side.
Powersports Sales Up 18.4%
New-model powersports sales increased 18.4% in 2020, with motorcycle and scooter sales rising 11.4%, according to the Motorcycle Industry Council Retail Sales Report.
Riders Share: The Benefits of Motorcycle Rentals
“As a broke millennial, I couldn’t afford to buy a replacement, so I tried to rent instead. That is when it became obvious that there was an opportunity.”
Royal Enfield: Innovative Marketing Targets New Riders
Royal Enfields are well positioned to appeal to younger riders. They are inexpensive, an attractive quality for people with little disposable income.
Yamaha XT-Reme Terrain Challenge Returns October 2021
Yamaha welcomes its family of drivers, riders, and adventure-seekers – from extreme off-roaders to weekend warriors – to come together at the XT-R Challenge.
Polaris Unveils 2021 Ranger, Sportsman Limited-Edition Models
The new RANGER and Sportsman limited editions are loaded with upgraded features, all designed to meet specific needs of riders that require more from their off-road vehicle.
Suzuki Announces Remaining 2021 Motorcycle Lineup
This final wave of new machines brings together a collection of proven Suzuki motorcycles including cruisers, sport bikes, street-sport bikes, dual-sport and adventure bikes.
Harley-Davidson to Debut New Products in Q1 2021
During H-D 21, the company’s first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.
Ducati Confirms Electric Mountain Bikes, Street Bikes
The E-Scrambler and MIG-S will be available in select Ducati dealerships in the United States beginning this month and the new TK-01RR will arrive in February 2021.
Suzuki Announces 2021 Street Bikes
This second set of 2021 motorcycles brings a fresh crop of Suzuki street machines to Suzuki dealers including stunning new GSX-Rs; ultra-versatile, Street-Sport bikes like the GSX-S750Z ABS; and adventure-ready V-Strom motorcycles.
Honda’s Dual-Purpose Bikes Receive Major Updates
The CRF300L’s fresh, sharp-edged bodywork features a slimmer 7.8L fuel tank and seat, and new, easy-to-read positive LCD instrument display.
Meeting Consumer Demand for the Great Outdoors
The challenges of keeping inventory in stock during the pandemic has given dealers the opportunity to get creative with their floorspace to cater to the unique outdoor demand.
