Printing All the News That Fits: December
[dropcap]A[/dropcap]s the Greek philosopher Heraclitus noted, “The only constant is change!” Seems like the entire powersports industry was in a state of flux in 2016. Mergers, acquisitions and simple cases of the ‘grass is greener’ wanderlust made it tough to tell who the players were without a scorecard this season. From industry veteran Greg Blackwell
Avon Tyres Trekrider Tire Line
Avon Motorcycle Tyres North America has announced the launch of the new TrekRider adventure sport tire line. The unique TrekRider offers enthusiasts reliable performance for both off-road and street applications. The TrekRider moves from street to trail with ease, and takes on mud, loose soil, gravel and rocks with responsive handling.
PowerLily Gas Tank Mentorship Program Continues in 2017
PowerLily is a network of professional women in the powersports industry. PowerLily is committed to expanding opportunities for women in the powersports industry and by providing programs for professional growth, education and leadership opportunities. PowerLily is an MIC Aftermarket subcommittee.
Fourth Annual AIMExpo Welcomed Largest Number of Consumers to Date
Last month, the Fourth Annual American International Motorcycle Expo bid farewell to its founding host city of Orlando, Florida, capping off a memorable tenure inside the Orange County Convention Center (OCCC) that included a record number of consumer attendees.
‘World’s Fastest Woman’ Valerie Thompson Shatters 300 mph Barrier at Bonneville
[dropcap]S[/dropcap]even-time land speed record holder Valerie Thompson earned the title of world’s fastest female motorcycle racer on September 1st at the Bonneville Motorcycle Speed Trials with a blistering one measured mile average speed of 304 mph riding the famous Denis Manning designed “7” Racing streamliner. After three mandatory license qualification runs, Thompson scorched the salt
Apparel Pro: Boots
[dropcap]I[/dropcap]n terms of motorcycle protective apparel, boots are often the least thought of apparel item. Apparel reviews abound on helmets, jackets, pants and race suits, but why is it that we never hear much about footwear given that riding shoes and boots are generally the one thing we wear all day without removing when in
2016: A Year of Firsts for Women in Motorcycling
[dropcap]T[/dropcap]his years marks the 100th anniversary of Adeline and Augusta Van Buren each riding her own motorcycle across the United States. In 1916 the two intrepid sisters set out from Brooklyn, New York, riding a series of farm roads and tracks that had just been conceptualized as the Lincoln Highway a scant three years earlier.
INTERMOT 2016 Breaks Records for Premiers, Exhibitors and Visitors
INTERMOT in Cologne, Germany last week broke all records to-date for its show performance. The international business and event trade fair for motorcycles and scooters presented around 40 premiers of the vehicle manufacturers.
BEEMER GS Desert Trail Watch
The BMW GS is more than just one of the absolute bestsellers on the motorcycle market worldwide. It is also an equally powerful and dependable companion for exotic trips such as desert crossings, for example. The new BEEMER GS “Desert Trail” watch is the fitting exclusive watch for going on these adventures.
Training Quality Label Introduced at European Motorcycle Safety Conference
The European Association of Motorcycle Manufacturers, ACEM, hosted its 12th annual conference, ‘The Safe Ride to the Future,’ around the issue of motorcycle safety in Europe. The annual conference, held in early September, attracted more than 150 attendees from around the motorcycle industry. As part of the conference, ACEM and the German Road Safety Council (Deutscher
INTERMOT is Just One Week Away
In no time at all the international motorcycle industry and motorcycle fans from all over the world will be meeting up in Cologne for INTERMOT 2016. Numerous world premieres from manufacturers of motorcycles, scooters, E-scooters and E-bikes promise a veritable wealth of innovations.
Dainese’s Biggest-Ever North American Custom Works Tour Set to Kick Off
Dainese USA has announced that its fifth annual North American Custom Works Tour will embark from New York City at the end of September and conclude a little over a month later in New Hampshire. Along the way, the tour will visit a total of 17 locations across the U.S. and Canada.
MIC Announces PowerLily Gas Tank Mentorship Program Finalists
Five female powersports entrepreneurs participating in the PowerLily Gas Tank program will present their business plans to powersports industry leaders at noon on Thursday, October 13, in rooms 310 E & F (North Hall), at AIMExpo 2016.
Gearing Up For Adventure
Expert tips for outfitting your customers [dropcap]O[/dropcap]ver the next six months, I will be leading motorcycle groups in Mongolia, Namibia, Botswana, South Africa, and Argentina. Being a guide for group motorcycle travel means plenty of riding in plenty of fantastic places, and in turn means plenty of riding on different roads, terrain and weather. Choosing
Mustang Returns to Sturgis
Once again, motorcyclists are beginning to converge on the Black Hills of South Dakota for the annual Sturgis Rally. From Mustang’s huge rally rig at Black Hills Harley-Davidson to its two billboards on I-90 to the factory reps at the J&P Cycles store on Lazelle in the heart of downtown Sturgis, Mustang will be all through the Black Hills during this year’s rally.
Zero Motorcycles Grows Up
Company celebrates 10 years in Electric [pullquote]“My guess is large numbers of people will switch to electric cars and bikes for their daily transportation applications over the next 15 or 20 years as more come to realize the hidden advantages…the ‘plug and play’ simplicity mainly, and as the prices of the vehicles continue to drop
