Man vs. Machine: Can NASCAR’s Racing Philosophies Translate to Motorcycle Racing?
NASCAR lives and dies by close racing. Keeping the pack on track tight was the primary goal of the autocratic founder, Bill France Sr., and it carried on to his equally iron-fisted descendents. Team advantages are negated with rules changes. New technology is adopted slowly and carefully. The result is a race series that everyone
Harley’s Ladies Lid
Strong Enough For a Man… But Made Just for Her!
Safety Sells: V-Twin Rubber Roundup
He’s got a full tank of gas and a fresh change of oil, but when was the last time Joe Average checked his tires? “We always tell riders to check their inflation regularly because air is to a tire what oil is to an engine,” says Continental’s Greg Reich. “Proper inflation keeps the tire at
Cruiser Helmets
Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up
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Mark shares his mistakes and successes after two decades in the business.
Not Quite Perfect
What can your dealership do to thrive and survive in a challenging market?
Old Or Out Of Shape?
As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.
Service Department Numbers
This column explores service department dealer data and benchmarks.
More Than A Free Lunch
In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
Rainman?
Here’s to hoping April showers will bring May success for all of us.
Leading Them On
How to ask for referrals without sounding like a jerk.
Holding On Too Long
Chalk it up to the comfort of familiarity or the avoidance of hard goodbyes.
Let’s talk Numbers
Where Do You Stand? Running Real Dealer Performance Numbers.
Desperate For Repentance
Desperate For Repentance: Release Your Inner Reactive Dealer.
The Habitual Dealer
Seven Habits Of Highly Effective Powersports Dealers.