At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Not Quite Perfect
What can your dealership do to thrive and survive in a challenging market?
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
Let’s talk Numbers
Where Do You Stand? Running Real Dealer Performance Numbers.
Hot Dogs Are Not A Value Proposition
Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition
Lessons For Resolution
Successful dealers set goals and manage by the numbers.
Service Department 101
Dr. Nikki details how dealerships can increase repair order income.
Pre-Paid Maintenance
The risks and rewards of selling pre-paid maintenance packages.
The Brother-In-Law Syndrome
Change your definition of “dealership politics” and become more politically savvy.
Imitation?
Robin gets hyped for this year’s Dealer Expo and dishes on his EICMA experience.
Why Don’t They Do It?
Improve human performance and watch your dealership’s performance improve!