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Create Customer Engagement

New Thoughts on Customer Service

Online Powersports Auction Primer

How Your Dealership Can Get the Most Out of Online Powersports Auctions

Harley Announces New 1200 Custom, Debuts H-D1 Customization

Introduced as a mid-year addition to the 2011 Harley-Davidson model lineup, the 1200 Custom also features new wheels, a pull-back handlebar and a reshaped LED tail lamp.

Will Industry Rebound in 2011?

Show Season Acts as Predictor for Industry Health

Online Reputation Management

What Are Customers Saying About Your Dealership?

How Honest Are You?

It Really Is the Best Policy

YTD October 2010 Data

At GSA we track current industry benchmark data through our real-time dealer 20-group data reporting analysis and comparison system. This month, we are going to look at actual October data compiled from one of our groups. The total store stats shown in Chart 1 show that gross profit for this group is hovering close to

Avoiding the Seven Deadly Sins

Shunning Negative Sales Practices

Yamaha Outdoors Announces 2011 Annual Ag Comm Scholarship Program

Yamaha Motor Corp., U.S.A., is now accepting applications for its annual scholarship program that provides financial assistance to members of the National Agricultural Communicators of Tomorrow (ACT).

Is It Really Simple Math?

How to take advantage of the holiday season

Be a Better Storyteller

Refine your situational sales success stories

Two Wheels Safer Than Four in Off-Road Riding and Racing, Johns Hopkins Study Shows

In research that may surprise off-road riding enthusiasts and safety experts, a Johns Hopkins team has found that crashes involving ATVs are significantly more dangerous than crashes involving two-wheeled off-road motorcycles, such as those used in extreme sports like Motocross.

Ad Agency Drops Harley After Three Decades

According to an Associated Press wire report, Harley-Davidson Inc.’s main ad agency of 30-plus years has dropped the motorcycle maker in favor of new business.

Glamis Poised To Get 40,000 Additional Riding Acres

According to the American Motorcyclist Association, the Imperial Sand Dunes Recreation Area, popularly known as Glamis, could soon see nearly 40,000 acres returned to the OHV (off-highway vehicle) ledger, thanks to a new plan developed by the federal Bureau of Land Management (BLM).

2010 Dealer Trends Through March

2010 Dealer Trends Through March

Boundaries of Trust

How much responsibility will you hand over?