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TrakMotive Announces Restructuring

TrakMotive recently announced it will be leading a restructuring of its organization in an effort to enhance the quality of its products, operational efficiencies, inventory availability, data and category management, and customer service.

Suzuki Announces 2017 KingQuad ATV Lineup

The 2017 Suzuki KingQuad ATV lineup includes a wide range of vehicle options, price points and color styles. Assembled in the USA, all Suzuki KingQuad ATVs deliver proven Suzuki reliability, hard-working features, and powerful performance.

Yamaha Announces All-New 2017 ATV and Side-by-Side Models

Yamaha Motor Corp., USA has announced its 2017 line of ATVs and Side-by-Side vehicles, adding all-new models, features, options and special editions to its expanding line of motorsports products.

Kuryakyn RoadThunder Series by MTX Audio

Kuryakyn RoadThunder by MTX Audio is an all-new series of high-performance motorcycle audio accessories packed with power, style and versatility. Proven mobile audio innovation meets recognized product design and styling expertise, resulting in a hard-hitting collection of audio products built to bring the noise.

Rukka Virve Women’s Gloves

One of the six pairs of Rukka gloves featuring the X-Trafit technology bears the Finnish women’s name Virve. Made from extremely abrasion-resistant high-quality Cordura upper material, excels by its comprehensive features.

Kuryakyn Spear Collection For Indian

Designed specifically for the new generation of Indian motorcycles, the Spear Collection of grips and foot control accessories puts an emphasis on form and function using the latest in vibration-reducing technology.

Honda Announces 2017 ATV Models

Honda’s initial announcement of the 2017 powersports model year involves a number of ATV products, including the Rancher lineup, the large-displacement Rincon, the versatile Recon and the sporty TRX250X. For 2017, several of these models are refreshed with new color options.

REV’IT! Akira and Masaru One-Piece Suits

REV’IT! Akira and Masaru race suits are the solution to keeping thoughts off safety, and on the road ahead. REV’IT! borrowed the best of Moto GP safety innovations like dual-comp protectors on the outer shoulders, elbows and knees, and paired them with bold design lines to create two new racesuits suitable for street or track.

Hal’s Harley-Davidson Named Newest ‘Custom King’ Winner

After weeks of heated competition and thousands of votes, America has finally crowned the next “Custom King.” Through six rounds of bike-to-bike battles, fans determined Hal’s Harley-Davidson’s creation ranks No. 1.

J.W. Speaker Dynamically ‘Adaptive’ Motorcycle Headlight

J.W. Speaker Corporation has expanded its series of dynamically adaptive LED motorcycle headlights to include a new PAR46 (5.75″ round) sized light, the Model 8690 A Series.

Union Motorcycle Classics

Union Motorcycle Classics builds its redesigned classics in a real, 100-year-old barn in Nampa, Idaho where there is no dust anywhere in sight and nothing is hidden away under tarps. Instead, the “re-imagined” bikes in the barn are new, fresh, exciting and ready to roll!

Yamaha Introduces New YXZ1000R and Wolverine SxS Special Edition Models

Yamaha Motor Corp., USA is introducing two new Special Edition models to its growing line of Side-by-Side vehicles. Yamaha’s YXZ1000R and Wolverine both receive new Special Edition versions for 2016.

AJP Plants a Stake in U.S. Dirt Bike Market

Offering dealers chance to carry a quality bike at a competitive price point [dropcap]S[/dropcap]cott Armstrong got his start as a small independent dealer in the Northeast that catered to enduro riders and off-road adventurers. His shop sold mostly “exotic” bikes and accessories, but he always wanted to do something on a bigger scale. Then came

Trombetta Acquires Custom Electronics Company

Trombetta has acquired Electronic Design Inc. (EDI) located in Sheboygan Falls, WI. EDI specializes in customized electronic control products; many which utilize CAN-based communication, using both off the shelf and custom solutions.

Yamaha YXZ1000R Finishes Top 10 in 2016 King of Hammers

This week, in its first-ever running of the ULTRA4 Racing Series King of the Hammers (KOH) UTV class, the Yamaha YXZ1000R showcased the superior quality and performance built into this all-new machine.

Lee Parks Design DeerTours Gloves

These high-quality deerskin gloves are famous for their ability to stretch and conform to fit your hand. That ability to create a good fit provides great tactile control and optimal grip. Grade-A deerskin is used to produce gloves with extremely high abrasion resistance.