Gettin’ Robbed
An irreverent look at the lowest of lows: getting robbed.
The Cycle Census
Crunch these stats to optimize your shop’s performance
The Compensation Challenge
There is a science to compensation — learn it.
Motorcycles Provide Better Gas Mileage Than Cars, But Only Marginally So. Why?
Way back in 1992, I lived in Hudson, Wis., and commuted eight miles each day to the office of the publishing company for which I worked in Stillwater, Minn. As long as the temperature outside was above 40 degrees, I rode my Honda VFR. If it was colder than 40 degrees, I drove my battered
What Riders Want
MIC Survey Tunes Dealers In To Rider Preferences.
2009 Dealership Superstar
Motorcycle Product News Magazine and Mark Rodgers from Peak Dealership Performance present the second annual Dealership Superstar competition. Dealership Superstar is designed to honor those of you who engage in extraordinary acts of every day sales heroics and customer service.
Nothing Wrong With A Little Egg On Your Face
You’ve gotta make some mistakes to make it —just ask Rod!
The Harley King
Bruce Rossmeyer’s Journey from New Jersey to the Nation’s Number One Dealership
Destination Dealerships: Selling To Dilbert
Kari Prager’s Cal BMW Triumph And Tri Valley Moto
Inaugurate Change
Colleen challenges readers to make a resolution for change in 2009.
Smaller Dealers Can Succeed In Tough Times
This month Steve takes a look at a smaller dealership that is not only surviving, but making a good profit despite the tough retail environment.
Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry
The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to
Euros From Tourers
Cash in on the Adventure Tourism Boom
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
Not Quite Perfect
What can your dealership do to thrive and survive in a challenging market?