Back to the Future: How History Can Save Harley Davidson
As family farms turned to dust and Wall Street bankers pancaked on concrete, Tom Sifton was turning fast Harleys into black gold. The wunderkind tuner’s modified Harley engines were faster than the factory’s best in 1926, and he moved his shop to San Jose, Calif., to transform it into a full-line dealership in 1933. What
Taiwanese Titan
Kymco Continues to Grow Worldwide Depsite the Sagging Economy
The Cycle Census
Crunch these stats to optimize your shop’s performance
2009 Dealership Superstar
Motorcycle Product News Magazine and Mark Rodgers from Peak Dealership Performance present the second annual Dealership Superstar competition. Dealership Superstar is designed to honor those of you who engage in extraordinary acts of every day sales heroics and customer service.
A Tradition Of Customer Service
Although there are plenty of bike dealers out there who pride themselves on delivering excellent customer service, few dealerships can boast of having established a tradition of customer service like Paulson’s Motorsports. That’s because roots grow deep at this Lacey, Wash., motorsports store; they’ve been at the same location on 6th Avenue since 1975, and
DeSELLeration: Are You Guilty of Sales Sabotage?
How you’re killing your own sales and how to stop it.
21 Actions To Take Before Playing The Price Card
Mark shares strategies to sell troublesome units without selling out.
Destination Dealership: Steve Selzter Honda
Steve Selzter Honda Hits Home in Pennslyvania
F&I Numbers
In today’s highly-competitive market, it is essential to have an effective F&I department to pick up the margins.
Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry
The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
Lost Sales, Part II
Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.
Solution Man!
What if you can deliver equal or more value by making a few adjustments?
Sled Slowdown?
Pre-season secrets for increasing profitability in the snowmobile business.