How to Capture Sales in the Pre-Owned Motorcycle & Powersports Market
The pre-owned market for motorcycles and powersports equipment is hot right now. If pre-owned were a brand like Honda, Yamaha or Harley, it would be number one in sales.
How to Capture Sales in the Pre-Owned Motorcycle & Powersports Market
Many pre-owned customers want the same guarantee that buying new usually brings with it. We’ll show you how to build a marketing program to target these customers. And finally, you’ll hear a live Q&A with our panel where you can contribute your own questions about the pre-owned segment.
Good News: Pre-Owned Market is Normal
Recent reports on new unit sales have been less than optimistic. The good news is that for pre-owned motorcycles and ATVs, everything is as good as or better than prior years. Average Wholesale Prices (AWP) declined in July from their prior three-month average, and they did so right in-line with what we’d expect this time
Pre-Owned is Heating Up
Average Wholesale Prices (AWP) rose again in April, in many cases outpacing average prices from the same time last year. Dealer appetite for comparable product rose again in April for all categories as consumer demand continues to rise as we near the peak of the selling season. Many dealers report that they can’t get enough
Auction Action: Pre-Owned Heats Up
As Bob Dylan noted, the times they are a changin’ – and if you aren’t tuned into the pre-owned market, you could be left singing the blues! According to the Motorcycle Industry Council (MIC), new unit sales were off -2.7% for motorcycles and -4.7% for ATVs in 2016. As a direct consequence, the pre-owned space
NPA Pre-Owned Monthly Recap – October In Review
Seasonal Average Wholesale Pricing (AWP) stabilized further in October with signs of improvement in certain regions of the country. Metric Cruisers, Sport bikes and ATVs were up from the prior three-month average.
NPA Pre-Owned Monthly Recap: Spring In Full Swing
With all but one powersports vehicle category on the rise in March it’s clear that spring is here, buyer confidence is up and retail customers are gearing up for the riding season. On-highway categories saw a small but noticeable increase in Average Wholesale Pricing (AWP) in March as compared to the prior three months –
Dominion and NPA Team Up to Boost Dealer Pre-Owned Profitability
Dominion Powersports Solutions and National Powersport Auctions are teaming up to provide unprecedented access to powersports market information that will boost dealer profitability on pre-owned units. The enhanced access to market data gives dealers using Dominion Powersports’ Traffic Log Pro lead manager/CRM system real-time access to NPA’s Value Guide.
NPA Pre-Owned Monthly Recap: Spring In Full Swing
With all but one powersports vehicle category on the rise in March it’s clear that spring is here, buyer confidence is up and retail customers are gearing up for the riding season. On-highway categories saw a small but noticeable increase in Average Wholesale Pricing (AWP) in March as compared to the prior three months –
NPA Pre-Owned Monthly Recap: February Confidence
Riding Season Is Here! February’s pre-owned wholesale performance continues to affirm dealers confidence in the 2014 riding season as they stock up for spring. February brought sizable increases in the Average Wholesale Pricing (AWP) over prior months across the majority of popular powersport categories. Off-road pricing has grown the most, with the ATV category up
NPA Pre-Owned Monthly Recap: Jan. ’14 vs. Jan. ’13
First Impressions 2014 is here, and January has made a strong first impression! From San Diego to Atlanta, the wholesale pre-owned market has exceeded early year expectations. Will this trend continue or will Spring 2014 parallel 2013? The early months of 2013 were stronger than the years prior and the powersports industry seemed to be
NPA Pre-Owned Monthly Recap December in Review
With 2013 in the rearview mirror, we can see that it was a year of mild contrasts inthe pre-owned wholesale market. Almost all product categories followed a normal seasonal wholesale price curve, yet several categories exhibited lower average wholesale pricing than 2012. ATV values were fairly consistent compared to 2012, while sport bikes had a
NPA to Expand Dealer Financing and Access to Pre-Owned Harleys
National Powersport Auctions (NPA) will roll out a broad array of services and programs at the 14th Annual V-Twin Expo by Easyriders on February 8-9, 2014. Set for the Duke Energy Convention Center in downtown Cincinnati, this is the only V-Twin targeted, dealer-only tradeshow.
Yamaha Announces Certified Pre-Owned Program
A combination of warranty and financing promises to entice used PWC buyers into dealerships. The program promises that buyers will be able to “purchase used units with 100 percent confidence,” instead of purchasing from third-party sellers.
Powersports Auctions: A Pre-Owned Primer
Connect with a reputable powersports auction house to build your used business.Successful dealers that are up year over year are clearly focusing on pre-owned units.
Make the Most of Your Pre-Owned Motorcycle Profit Center
Establishing pre-owned motorcycle sales.