Financing as Part of the Sales Cycle
Traditional dealership sales process excludes the financing from the sales cycle and treats the financing as a separate process after closing the deal. The sales process steps include understanding the wants and needs of the customer, showing the units that match those needs and wants as closely as possible, identifying the desired vehicle, negotiating on
Subprime Credit Opportunities
I don’t know how many times I’ve heard dealers say that they don’t cater to the subprime audience – or better yet – they don’t have subprime customers. It is true that closing a transaction with a prime credit profile customer is usually faster and relatively easier since they are more likely to qualify for
