Insurance Issues
Establishing your dealership as an insurance collision repair business could be profitable for your service department.
Telephone Skills For The Sales Department
Want to see your closing ratios jump from 20% to 50% to 70%? Learn how to effectively set appointments with your telephone shoppers.
The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Brother-In-Law Syndrome III
Want to get things done in your dealership? Making your great ideas a reality is an art form.
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
Sales Department Presentation/Demonstration
Dr. Nikki teaches how to build value by providing the customer with key features and benefits.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?
Pre-Paid Maintenance
The risks and rewards of selling pre-paid maintenance packages.
The Brother-In-Law Syndrome
Change your definition of “dealership politics” and become more politically savvy.
Sled Slowdown?
Pre-season secrets for increasing profitability in the snowmobile business.
Suggestive Selling
Related add-ons improve sales and customer satisfaction.
Imitation?
Robin gets hyped for this year’s Dealer Expo and dishes on his EICMA experience.
Why Don’t They Do It, Part III?
Are you sending the right message? Additional ways to work through the issue of non-performance.