What Riders Want
MIC Survey Tunes Dealers In To Rider Preferences.
Indistinct By Design
New Castle Harley-Davidson
2009 Dealership Superstar
Motorcycle Product News Magazine and Mark Rodgers from Peak Dealership Performance present the second annual Dealership Superstar competition. Dealership Superstar is designed to honor those of you who engage in extraordinary acts of every day sales heroics and customer service.
RESOURCEFULNESS VS. RESOURCELESS
Use your resources to thrive in any economy.
Lucas Oils
Mid-USA motorcycle Parts now carries an extensive line of Lucas Oils and additives for your customer’s varied needs. Motor oils in both petroleum and synthetic varieties, gear oils, transmission oils, assembly lube, a wide assortment of oil and fuel additives and even a product line to make his ride look good, can now be found
Panic Is Dead
Business owners and managers become better suited at handling adversity over time, gaining the ability to listen to customers’ problems and respond with better solutions. This deadened sense of panic is, perhaps, the most important step in the development of any business owner/manager.
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Man vs. Machine: Can NASCAR’s Racing Philosophies Translate to Motorcycle Racing?
NASCAR lives and dies by close racing. Keeping the pack on track tight was the primary goal of the autocratic founder, Bill France Sr., and it carried on to his equally iron-fisted descendents. Team advantages are negated with rules changes. New technology is adopted slowly and carefully. The result is a race series that everyone
12 From 20:
Mark shares his mistakes and successes after two decades in the business.
Motorcycles Are Dangerous!
Yes, bikes are dangerous, but media surveys conveniently fail to compare apples to apples.
Who Owns This Money?
As the economy continues to tighten up, you had better be feeling the urgency to capture customers’ discretionary dollars.
Shaken Or Stirred?
Like a martini, a high-performance sales team requires mixing things up.