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How the Dealer Stole Christmas

Holiday marketing and merchandising strategies to lure customers away from the retail giants and into your dealership.

J&P Cycles to be Featured on ‘Extreme Makeover: Home Edition’

On Oct. 4, J&P Cycles received a call from the producer of the hit ABC television show “Extreme Makeover: Home Edition.” The weekly television show takes a deserving family and rebuilds their house in a single week. On Oct. 3, the ABC crew found itself in West Union, Iowa (close to J&P Cycles’ headquarters in Anamosa, Iowa) to surprise Audrey Gibbs and her six children.

High-Tech Motorcycle Accessories

Juice up your P&A sales with these high-tech accessories and gadgets.

Sena Wireless Intercom Systems

Sena’s new wireless and dual wireless SMH10 intercom systems can connect with up to four people via Multi-Pair Bluetooth and can even connect to other Bluetooth devices!

Woodstock Harley-Davidson

Mother-Daughter H-D Team in Woodstock, N.Y.

Capitalize on the Growing Women’s Powersports Segment

Clothing and accessory sales are a big part of your bottom line, so it makes sense to encourage women, now more than 12 percent of the motorcycle-buying public, to shop in your store.

Cupholder Stereo

ATV and motorcycle and golf cart dashboards don’t leave much room for a stereo, but, Prospec Electronics’ Milennia MIL-PRV15 Stereo easily slides into current cup holder or gauge openings, supplying entertainment in a convenient and cost-effective package.

Cycle Sounds RockBox

Cycle Sounds has just introduced the world’s smallest head unit and all-in-one audio source.

Viper Announces Marketing Relationship with duPont REGISTRY

Viper Powersports Inc. has announced its 2011 marketing relationship with duPont REGISTRY. duPont Publishing Inc. publishes six luxury/lifestyle titles, including duPont REGISTRY, that reaches individuals whose net worth significantly exceeds what is traditionally considered upscale

Psychedelic Daddy

Rick Fairless and His Kandy-Colored Tangerine Dream

Five Tips To Drive Online Sales

Holiday shoppers are spending away online as we speak! In fact, online shoppers spent a whopping $27 billion dollars in 2009, a figure that is projected to be even higher this year.
How can you steer customers your way? Check out our top five ways for powersports dealers to grow online sales.

Girls Just Want to Have Fun

Host an event, gain a client

MPN Book Review

With school back in session across the nation, it seems only fitting for MPN to roundup top titles that you and your customers should add to your reading lists. Not so much into reading? Don’t worry, we’ve got a picture book or two on the list, and we’ve already written the book report for you!

Kart Racing Market: Not Suitable for Backyards

Can adding a kart line boost the bottom line?

Working The Numbers

The power of research

Easy Street’s Still Closed

The new economy will chew you up if you’re not ready