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A Conversation With Wayne Allard, AMA’s Vice President For Government Relations

Last October, former U.S. Senator Wayne Allard of Colorado joined the American Motorcyclist Association (AMA) as vice president for government relations. Allard served two terms as a Senator for his home state, but he’d promised his constituents to put a term limit on his service. We recently chatted with Allard and AMA spokesman Pete TerHorst

Essentials Textile Gear

Amarillo Gore-Tex Summer Jacket Held USA • Perforated Cordura outer shell allows air flow on warm days • CE SAS-TEC armor in shoulders and elbows • Optional CE-2 back protector available • Jacket includes a Gore-Tex PACLITE jacket liner • PACLITE may be installed inside the jacket, worn as a separate layer inside the jacket,

Motonation Opens New East Coast Logistics Center

Motonation has announced the opening of a new East Coast logistics center located in Monroe Township near Newark, New Jersey.

Piaggio Group Unveils Three New Models at Dealer Meeting

Italian manufacturer Piaggio Group, represented in the U.S. by its subsidiary Piaggio Group Americas (PGA), recently introduced three new models to the North American market – the Aprilia Tuono V4 naked sportbike, the Moto Guzzi Stelvio 1200 NTX sport tourer and the Piaggio BV 350 maxi scooter. All three new models will arrive at dealerships later this spring.

Parts & Accessory Hits for 2012

These PWC items should be on nearly every dealer’s radar for 2012.

Motonation: Three Brands, One Passion

One-On-One With Motonation’s Bill Berroth

How the Dealer Stole Christmas

Holiday marketing and merchandising strategies to lure customers away from the retail giants and into your dealership.

2011 Dealership Superstars Finalists

Finance & Insurance – Tracey Edwards F & I Associate, Chaparral Motorsports San Bernardino, California Nomination “Tracey Edwards has worked for Chaparral Motorsports for 17 years in the finance and insurance department of our organization. She grew up in Redding,  California and her first bike at 8 years old was a Briggs and Stratton. She

Cast Your Vote For The Ultimate Dealership Superstar!

Voting is now open for the 2011 Dealership Superstar competition!

2011 Powersports Industry Legislation Update

A rundown of hot-button political issues facing the powersports industry: youth lead ban, off-road access, motorcycle-only checkpoints and helmet laws.

One on One with Vega’s Jeanne DeMund

At this year’s V-Twin Expo, Brian Klock of Klockwerks fame took me aside and told me, “You’ve got to talk to Jeanne at Vega’s — she’s got one heck of a story for you.” Brian wasn’t the only one talking about Vega’s success, so this spring I got Jeanne on the line to talk about

Lawmakers Back Ban on Funding for Motorcycle-Only Checkpoints

Federal lawmakers have sent a bipartisan letter to the leadership of a key U.S. House committee to urge support for a bill that prohibits federal funding for motorcycle-only traffic checkpoints, reports the American Motorcyclist Association (AMA).

Tapping into the Vintage Motorcycle Market

Vintage motorcycle sales could be your next profit center.

Shoei Qwest

Thanks to countless hours in Shoei’s in-house wind tunnel, Qwest owners will reap the benefits of exhilarating solitude on the road.

Kido Sports USA Launches ScorpionExo Warranty/Tech Center

Kido Sports USA LLC has opened a stand-alone Warranty/Tech Center to ensure the ultimate in customer satisfaction for the popular ScorpionEXO products. The new operation will be handling all warranty/tech issues, questions, and concerns for the ScorpionEXO brand in the United States.