WPS Chosen as Exclusive Distributor of Garmin Products for US Powersports Market
WPS is the exclusive distributor in the powersports channel of Garmin products and will carry Garmin’s Zumo line of motorcycle navigators, including the 660LM, 665LM and 390LM. WPS is now shipping available Garmin products from its five warehouse locations.
Made In The USA
Most of the motorcycle aftermarket companies focusing on manufacturing products in the USA cite benefits ranging from increased quality control to being able to implement design changes faster. Making product in the USA also helps some companies produce in smaller quantities, thereby being able to offer a broader range of products rather than investing great amounts of capital into narrow product lines.
GoPro Joins AIMExpo as 250th Exhibitor
The camera manufacturer has established itself as a product synonymous with motorcycling, action sports and active lifestyles in general. AIMExpo will take place Oct. 16-20, 2013, at the Orange County Convention Center in Orlando.
Exploring The Bicycle Cross-Over Market
Biking aficionados have more in common with your regular customers than you might think. After all, the invention of the bicycle served as the foundation for the modern day motorcycle. You might be surprised at the overlap between both markets.
Motorcycle Safety Foundation Continues Investment in Rider Awareness Programs
The MSF has invested $2.4 million since 2010 in research initiatives that support ongoing curriculum development and quality assurance programs for its world-renowned Rider Education & Training System and Basic RiderCourse motorcyclist training program. Latest enhancements include updates to the Basic RiderCourse and two new motorcycle safety iBooks.
Social Media Management
Facebook is by far the most utilized social channel by dealers, and with good reason: it has the highest number of subscribers in every single demographic. This means you should dedicate at least 50 percent of your social media marketing time to Facebook efforts, which includes Promoted Post Advertising campaigns. Google+ and Twitter are the
Mark’s 37 High Voltage Showroom Floor Best Practices
Incorporate these steps into your business model and watch your sales efforts soar.
The ART of Rebutting Objections
It’s as enjoyable as hitting your finger with a hammer. Your heart races faster than the paparazzi’s camera flashes at a Lindsey Lohan court appearance. The red in your face exposes your discomfort. Your mouth feels as dry as the Mojave. This is it the sum of your fears. You’ve just been hit with an
Triumph Launches New 1215cc Trophy For Touring Market
Triumph Motorcycles joins the touring market with the all-new shaft drive Trophy. The Trophy is the third all-new model to be released by the Hinckley manufacturer over the past 18 months. The all-new Trophy is packed with a variety of technology features, most of which are standard equipment.
Sena Technologies, Inc. Sponsors Cross-Country Motorcycle Documentary
Sena Technologies, Inc. will sponsor filmmakers Zach Settewongse and Amanda Pollard as they begin filming a documentary about their upcoming cross-country motorcycle ride. The pair will depart from Reno, Nev. late this month and will capture all 8,500 miles of their journey on video. Sena will make communication between the riders possible by providing Bluetooth technology to Settewongse and Pollard.
Cycle Gear Opens 96th Retail Store in DC Metro Area
Cycle Gear Inc. has announced the opening of its 96th retail store in Laurel, Maryland. Just a short drive from the heart of Washington DC, the new store is located at 14219 Baltimore Avenue, Laurel, MD. The store represents Cycle Gear’s first retail location in the motorcycle-rich DC Metro Area.
Social Media Newcomers: Instagram and Pinterest
In March 2012, the infamous Mark Zuckerberg, owner of Facebook, purchased an application called Instagram. Before this deal hit the press, I am going to guess that about 10 percent of the U.S. population had any clue of its existence. This is because Instagram literally took the social media world by storm, launching in November
Triumph to Sponsor Jason DiSalvo Speed Academy
Triumph Motorcycles and Jason DiSalvo continue to build on their relationship with the British motorcycle manufacturer’s presenting sponsorship of the Jason DiSalvo Speed Academy. The two have worked together before with DiSalvo riding for Triumph’s former World Supersport team and currently piloting Latus Motors Racing’s AMA Daytona Sportbike entry.
Parts & Accessory Hits for 2012
These PWC items should be on nearly every dealer’s radar for 2012.
Drift Innovation Names Motovan its Exclusive Canadian Distributor
Drift Innovation, manufacturer of the Drift HD action camera, recently announced Motovan as its new powersports distributor in Canada. Motovan has one of the largest networks of motorcycle, motocross, ATV and snowmobile dealers in the country.
If I Were a Dealer …
MPN’s online marketing guru steps into the shoes of a dealer and shares her outlook on managed success — online and in your brick and mortar store.