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New Polaris Partnership Brings Powersports Savings to Costco

Polaris Industries Inc. has announced that it will partner with the Costco Auto Program (CAP). Starting immediately, Costco members will be able to access special pricing and promotional incentives on select Polaris products at participating dealers in the U.S.

Team Industries Forms Partnership with Brammo Inc.

TEAM Industries, a market leader in drivetrain technology, and Brammo Inc., a leading electric vehicle technology company, have entered into a strategic partnership. As part of this partnership, TEAM Industries will become an investor in Brammo Inc.

Debunking the Myth of Urban Mobility

Will Electric Bikes and Scooters Ever Sell In the U.S. Market?

Two Things: Taiwan and PSI

The first thing, which was worth spending 18 hours in a flying tube for, was getting to attend the Taiwan International Motorcycle Show held in Taipei early last month. The motorcycle show was one of four separate shows held simultaneously at the Taipei World Trade Center which included Automotive Parts, Electric Vehicles and Autotronics.   

Zero Motorcycles Announces New Distributor in Hong Kong

Yuen Ho Trading Company Ltd. will distribute electric motorcycles throughout Eastern Asia. In celebration of the occasion, Zero Motorcycles representatives presented the Hong Kong government with 59 MY 2012 Zero S motorcycles on Thursday, May 16 as part of Zero’s single largest fleet sale to date. The majority of the units will be provided to the Hong Kong Police Department for patrolling and special event purposes with a small allocation of the police motorcycles going to the Hong Kong Airport Police for traffic enforcement.

Polaris’ First Quarter Profit Jumps 26 Percent

Despite concerns about customer “timidity” because of U.S. payroll tax increases, as well as economic risks in North America and Europe, Polaris raised its outlook for the year. It said new products should help fuel growth in the second half of the year.

Zero Motorcycles Adds New Member to Board of Directors

Pieter de Waal comes to Zero with more than 30 years of business, engineering and sales experience in both the automotive and motorcycle industries. This includes stints with Nissan, Delta (GM), Mercedes-Benz and, more recently, at BMW Motorrad as North American vice president.

Zero’s ‘S’ Model Named 2011 ‘E-Bike of the Year’ By European Journalists

Zero Motorcycles recently announced that their Zero S electric motorcycle received the “e-Bike of the Year” award at Europe’s Clean Week 2020. During the four-day event, a panel of 13 leading European motorcycle journalists evaluated electric motorcycles from around the world.

Spare Parts: Green Start

The zero-emission Vectrix let runners breathe easy as a trio of the bikes served as the pace vehicles for the Boston Marathon back on April 21, escorting race director Dave McGillivray and race photographers along the 26-mile route. The Boston Athletic Association, sponsor of the marathon since its inception, chose Vectrix for its zero emission

OEM Update: Suzuki

Suzuki is the seventh largest motorcycle manufacturer in the world and has been in business over 100 years. We get an update from Chase Rastegar.

Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Nothing But Good Vibes at Santa Barbara Motorsports

Santa Barbara Motorsports is working to make every door swing count.

Santa Barbara Motorsports
Ep. 123 – AIMExpo Updates from Segway, Moto Morini & Ryvid

New vehicles aplenty at AIMExpo 2024!

Thoughts From AIMExpo 2024

Next year, go to AIMExpo. You’ll be glad you did.

2024 Kawasaki Brute Force 750 ATV Models

The 2024 model has a bold, new look.

2024 Kawasaki Brute Force 750 ATV
BMW Motorrad Celebrates 100th Anniversary With Strongest Sales in Its History

The regions of Europe, Asia and Latin America in particular made a significant contribution.

2024 BMW M 1000 X