Destination Dealership: Fun Bite Center
Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot
Denney’s Harley-Davidson
Superior Service In The Heartland
Tracking Sales Numbers
Having a solid business plan and sticking to it can give you positive results in the long run.
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
Forge-Tec Epic 3D Wheel
Forge-Tec Motorcycle Wheels and Accessories’ Epic 3D wheel is available in all popular sizes and applications and has matching rotors and pulleys. Forge-Tec 3D wheels are available in four different finishes: polished, black powder-coated, chrome and Midnight Series — available for the Harley crowd as well as for Victory and the sportbike market. The wheels
Five Steps to Improve Everything
Whether your improvement initiative is large or small, the key is to start doing something fast.
Destination Dealership: Preowned Powerhouse
American Cycles, Chattanooga
Harley’s Ladies Lid
Strong Enough For a Man… But Made Just for Her!
Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
Desert Dawgs
Don’t let crap weather give your customers cold feet. Hook ’em up with Desert Dawgs, which are said to easily install in two minutes flat and are available for a full range of H-Ds, metrics and Victory models. Sure Sellers: • Repel road spray from front wheel and flared front fender • Minimize cold updrafts
Cruiser Helmets
Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up
Casual Gear Guide
The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom — it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker
More Than A Free Lunch
In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.
P&A Numbers
This column explores the parts and accessories department dealer data and benchmarks.
The Motorcycle Business Sucks … Clean Up Your Act
Chad refutes the doom and gloom rumors still running rampant in the industry, and Dean chimes in with some tips as to how you can keep your shop on top during lean times.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.