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Motorcycle Industry Council Announces Investment in Crash Avoidance Research

MIC donated two motorcycles to the Virginia Tech Transportation Institute for vehicle-to-vehicle research. The institute is preparing to deploy technology that will specifically aid in avoiding motorcycle/car collisions by the end of this summer.

The Motorcycle Industry Council (MIC) has announced its investment in groundbreaking vehicle-to-vehicle communications technology research. The announcement was made at a special safety event that took place on May 23 at the Rose Bowl Stadium in Pasadena, Calif.

The Virginia Tech Transportation Institute is one of the first research institutions to include motorcycles in a vehicle-to-vehicle study that is now in the early engineering stages and preparing to deploy prototypes by the end of summer. Technology installed in cars will make drivers aware of nearby motorcycles, providing them with instant location and speed data to help avoid collisions.  

“MIC donated a Honda Goldwing and a Star Silverado to the Virginia Tech Transportation Institute to ensure that motorcycles were not left behind as vehicle-to-vehicle research advances,” said Ty van Hooydonk, MIC director of communications. “We believe it is critical that motorcycles are included in the development of Dedicated Short Range Communication.”  

The Motorcycle Safety Foundation hosted the event in the expansive Rose Bowl Stadium parking lot on May 23, just as the warm-weather riding season kicks into high gear and more motorcyclists are taking to the road. In addition to a news conference, there were also riding-hazard demonstrations, featuring a mock intersection complete with a traffic light and cars coming in all directions.

“This emerging vehicle-to-vehicle communication technology has real potential to develop, improve and become a part of the daily transportation scene and really help save lives,” said van Hooydonk. “And while technology is no substitute for drivers being aware, alert and skilled, the MIC certainly looks forward to continued support for these technological endeavors that can help make every ride a safe one.”

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