REV’IT! opened its first physical store in the heart of Denver. With a 6,204 square-foot store in the up-and-coming Denver RiNo Arts District, the Dutch brand is looking to provide a place where creativity, cutting-edge design, good stories and even better friendships meet. With REV’IT! Denver as the global premiere, the Dutch brand can now offer riders the full REV’IT! experience under its own roof in a purpose-designed retail space.
The U.S. represents one of the key markets globally for REV’IT!, both for the advanced level of the motorcycle industry in general and in terms of the opportunity to further grow presence and interaction with the riding communities. The location of REV’IT!’s very first brand store in Denver, the outdoor capital of the world, has been carefully selected to allow to not only serve the Denver riding community but to be an active part of it. The upbeat, innovative and adventurous vibe of the RiNo district is expected to play a major part in that.
Iain Howe, global marketing director at REV’IT!, noted, “Obviously having our own retail space is a significant step for our brand. We have designed the space to embody our pillars of performance, design and innovation. From the materialization, a symphony of innovative design in aluminum and concrete with local elements, such as the original timber beams, to the flexible set up and welcoming community area, REV’IT! Denver is a motorcycle gear store the likes of which has not been seen before.”
The Store
The REV’IT! Denver store features various zones, allowing guests to experience the wide range of collections, from adventure through urban to race and from accessible essentials to tailor-made professional level one-piece suits.
However, to say that the REV’IT! Denver experience is defined by the Dutch brand’s collection alone would be an injustice. More than just a store, REV’IT! has set up its Denver store to be a community hub — a place where riders’ journeys begin, where they find inspiration, information and advice. Whether you’re participating in one of the ride-outs, attending a seminar or simply dropping in to swap stories over a freshly brewed cup of coffee, REV’IT!’s passionate team will be delighted to see you.
REV’IT! Denver is located at 2800 Walnut Street, Suite 120, Denver, CO 80205 and is open Tuesdays to Fridays from 11 a.m. to 7 p.m., Saturdays from 10 a.m. to 7 p.m. and on Sunday from 11 a.m. to 5 p.m.
