LIQUI MOLY Presents Optimized Bicycle Product Line

New look and current developments in the tried-and-tested bicycle products of the German lubricant specialist.

LIQUI MOLY has over 65 years of lubrication experience with automobiles. The traditional Ulm-based company has been transferring this knowledge to all two-wheelers for some time now — both with and without engines. The “BIKE” care series not only comes in a new look but also offers reliability for all types of bicycles with product innovations.

It is estimated that around one billion bicycles are in use worldwide. Whether e-bike, gravel bike, city bike, BMX, classic racing bike or mountain bike: They should all give pleasure for as long as possible. And this is precisely where the 10 BIKE products from LIQUI MOLY now come into play.

“Reliable helpers that ensure that every bicycle functions perfectly and retains its value. Just like our motor oils, additives and care products,” said LIQUI MOLY Managing Director Günter Hiermaier. 

Now they look even better: The new design is much more appealing and modern and extends throughout the entire product group. The redesign was already applied a few months ago for the BIKE Detailer quick paintwork care and the newly designed BIKE Ceramic Chain Spray and was very well received by end consumers. With this product, the name says it all: The ceramic, high-performance additives provide excellent protection against friction and wear for particularly stressed chains and cassettes of bicycles and e-bikes. The special lubricant demonstrates its excellent creep properties immediately after spraying — whatever the weather conditions. Thanks to its enormous adhesion, spin-off is reduced to a minimum. The Ceramic Chain Spray protects metallic components excellently against corrosion and does not attack plastics, paints and metals. The flip-up spray head enables precise and easily dispensable application.

“It is no coincidence that, for example, Oliver Widmann (incumbent German mountain bike champion and multiple vice and junior world champion in the “Trials” discipline) relies on our products,” added Managing Director Günter Hiermaier. The cooperation with MAGURA, a leading manufacturer of bicycle components, which has been in place since 2017, also underlines this quality standard. In addition, the internationally renowned professional mountain biker Eliott Lapotre from France also relies on LIQUI MOLY BIKE products. “Perfect cleaning, care and lubrication of bicycles is now part of our DNA. The bicycle industry is developing very quickly and positively. The need for our expertise is constantly increasing. That’s why we will continue to work on optimizing this product line in the future.” 

Examples of this are the Wet Lube and Dry Lube. Both chain oils will soon be available on the market with an even better formula. In addition, the booklet languages will be expanded on all products to provide even more information at a glance, also internationally.

“There are passionate cycling fans all over the world — including in our company. Whether quick care or more extensive preparation for the next trips, we believe that we have developed a product line that covers a very wide area of application and will simply bring more satisfaction and enjoyment with bicycles to both specialist retailers and end consumers,” said Hiermaier.

You May Also Like

Tips and Techniques from Lucas Oil to Keep Vehicles and More Protected During the Cold

Supercars, motorcycles, hot rods and even riding lawn mowers all have engine oil systems, fuel systems, transmissions and other components that require winter prep.

Lucas Oil

Each fall, owners of sports cars, hot rods, powersports vehicles and other warm-weather “toys” should begin preparing for several months of cold weather. Snow, sleet, ice and freezing temperatures can cause serious problems with vehicles and equipment, but following a few simple preparation steps with the help of Lucas Oil products will ensure those prized possessions are ready to go next spring.

Equipment and Vehicle Prep Tips for Fall Hunting Season

Hunting season is here, and for avid hunters, that means planning, gearing up and getting into the wilderness. Outdoor enthusiasts at Lucas Oil offer advice on essential prep and products to make the most of the season.

Lucas Oil, oil, hunting season products
KBS Coatings Motor Coater Kit Prepares, Beautifies and Protects

The kit provides your motorcycle engine with a beautiful and protective finish.

KBS Coatings, Motor Coater Kit
New Line of Kawasaki Performance Oils

The oils combine updated branding with all-new motorcycle formulations and even greater improved performance.

Kawasaki Performance Oils
Lucas Oil Updates Product Packaging

Check out Lucas Oil Product’s new product packaging.

Lucas Oil

Other Posts

SUPER73 and JAJA Tequila Collaborate on 3 Custom, Agave-Inspired S2 e-Bikes

Fans can visit JAJA’s site to enter to win one of three custom JAJA Tequila x SUPER73 limited-edition bikes.

SUPER73 x JAJA Tequila custom e-bikes
LAND Drops Price of The District as Production Hits All-Time High

Second production run with new accessories arrives just in time for the holidays.

The District
SUPER73 Showcases C1X Prototypes at EICMA

Introducing El Jefe and Super LE Pew.

CX1, El Jefe, Super LePew
LIQUI MOLY With New Motorbike Chain Spray Race at Anniversary Edition of EICMA 2023

On occasion of the 80th edition of the motorcycle trade show, LIQUI MOLY will be showcasing the new Motorbike Chain Spray Race and the variety of its motorbike range.

Liqui Moly products, Chain Spray