BRP Introduces Lynx Snowmobiles to North America

The move marks the first time in decades that a new sled brand has been introduced to the region.

BMW Appoints New Vice President of Aftersales

Reporting directly to Bernhard Kuhnt, president and CEO of BMW of North America, Eberhart will serve as a member of the company’s executive management team and has responsibility for the continued development of the aftersales business within the U.S. market.

Husqvarna VITPILEN 401 & SVARTPILEN 401 Set for Delivery to North American Dealers in April

Attracting attention from worldwide media and motorcycle enthusiasts ever since their launch as prototypes, the availability of these three new models helps Husqvarna Motorcycles take another step towards fulfilling their vision of street motorcycling.

SBS Announces Brand Platform Change

The company says its new brand and messaging updates will support its sales initiatives and further communicate the SBS brand to the powersports industry.

Mahindra Opens New HQ and Manufacturing Facility in Metro Detroit, Reveals Brand Identity for New ROV

Mahindra is the first OEM to open a new facility in southeast Michigan in over 25 years. The company plans to manufacture its new off-highway vehicle at the plant.

Mahindra Automotive North America Focuses on Powersports Retailers for New Off-Road Vehicle Success

Mahindra Automotive North America, with operations based in Auburn Hills, Michigan, has announced it is actively recruiting powersports dealers across the U.S. and ultimately, around the globe.

Schuberth North America Names New President

Jessica Harder has been named to replace Randy Northrup as President of Schuberth North America, effective November 1. 

Mahindra Unveils Re-Styled UTV at Biggest Ever National Dealer Meeting

Mahindra’s new product launch began with an unveiling of more than 25 models during the general session followed by detailed classroom training and a dynamic, interactive ride and drive experience with the new tractors and utility vehicles.

Avon Motorcycle Tyres North America Gets Website Refresh

Users who click the “Where to Buy” homepage navigation tab can find a local Avon Motorcycle Tyres North America dealer, searchable by street address, city, or interactive map.

BMW C Evolution Scooter, G 310R Make U.S. Debut at AIMExpo

BMW North America showcased a trio of new motorcycles at AIMExpo, but arguably the most notable model on the stage was the C evolution, which will arrive in the U.S. for the first time in 2018. Initially introduced in 2014 as BMW’s first foray into alternative drivetrains, the latest C evolution was introduced for the European

2018 Ducati Models: Early Arrivals Announced For U.S. Dealers

Early arrivals of the 2018 lineup of Ducati motorcycles are landing at dealers across North America. This includes many new models to the Ducati family, including the Multistrada 1200 Enduro Pro, XDiavel S in Iceberg White, 1299 Panigale R Final Edition and two new Scrambler options.

Royal Enfield Offering New Promo on 2017 Models Until End of Year

Royal Enfield North America is closing out 2017 with a new National Promotion on current models until the end of the year. The tag line for the promo says, “Riders Can Return to Pure Motorcycling for as Little as $99/month.”