The move marks the first time in decades that a new sled brand has been introduced to the region.
Reporting directly to Bernhard Kuhnt, president and CEO of BMW of North America, Eberhart will serve as a member of the company’s executive management team and has responsibility for the continued development of the aftersales business within the U.S. market.
Attracting attention from worldwide media and motorcycle enthusiasts ever since their launch as prototypes, the availability of these three new models helps Husqvarna Motorcycles take another step towards fulfilling their vision of street motorcycling.
The company says its new brand and messaging updates will support its sales initiatives and further communicate the SBS brand to the powersports industry.
Mahindra Opens New HQ and Manufacturing Facility in Metro Detroit, Reveals Brand Identity for New ROV
Mahindra is the first OEM to open a new facility in southeast Michigan in over 25 years. The company plans to manufacture its new off-highway vehicle at the plant.
Mahindra Automotive North America, with operations based in Auburn Hills, Michigan, has announced it is actively recruiting powersports dealers across the U.S. and ultimately, around the globe.
Jessica Harder has been named to replace Randy Northrup as President of Schuberth North America, effective November 1.
Mahindra’s new product launch began with an unveiling of more than 25 models during the general session followed by detailed classroom training and a dynamic, interactive ride and drive experience with the new tractors and utility vehicles.
Users who click the “Where to Buy” homepage navigation tab can find a local Avon Motorcycle Tyres North America dealer, searchable by street address, city, or interactive map.
BMW North America showcased a trio of new motorcycles at AIMExpo, but arguably the most notable model on the stage was the C evolution, which will arrive in the U.S. for the first time in 2018. Initially introduced in 2014 as BMW’s first foray into alternative drivetrains, the latest C evolution was introduced for the European
Early arrivals of the 2018 lineup of Ducati motorcycles are landing at dealers across North America. This includes many new models to the Ducati family, including the Multistrada 1200 Enduro Pro, XDiavel S in Iceberg White, 1299 Panigale R Final Edition and two new Scrambler options.
Royal Enfield North America is closing out 2017 with a new National Promotion on current models until the end of the year. The tag line for the promo says, “Riders Can Return to Pure Motorcycling for as Little as $99/month.”