In addition to switching from a bienniel to an annual cycle, INTERMOT is also moving to a new date. For the first time, Cologne will host Germany’s most thrilling motorcycle fair in winter, from Dec. 5-8 — perfectly timed for getting a new season of biking off to a great start in the following spring. After all, many purchasing decisions are made towards the end of the year.
With all the new models on display at INTERMOT, it’s a chance not only to see them but also to actually touch and experience them in person. At INTERMOT, the teams of motorbike and scooter manufacturers and importers will be on-hand to offer advice and help everyone find their dream bikes and the right accessories for both rider and vehicle.
With all this in store, Kölnmesse (INTERMOT’s organizer) and the event’s conceptual sponsor, the German Motorcycle Industry Association (IVM e.V.), aim to offer trade visitors and end consumers all the information they need as well as a completely new way to enjoy the run-up to Christmas and the shopping that goes with it. Of course, there will also be an event program geared to the season.
Even before registration officially opens, the four-day event’s new concept has already won over major market players, including BMW Motorrad Germany, Kawasaki Motors Europe N.V. and Yamaha Motor Europe N.V., who have already announced that they’ll be participating.
