“May the best V-twin win.” That’s the rally cry for the newest marketing campaign for Indian Motorcycle’s all-new Indian Challenger – a fully-loaded premium bagger designed as a superior alternative to the category leader, the Harley-Davidson Road Glide Special. Indian announced the “Challenger Challenge,” a campaign that invites motorcyclists to test ride the Challenger and Road Glide Special back-to-back for the ultimate head-to-head comparison.
Launching at Daytona Bike Week on Friday, March 6, the Challenger Challenge product demo tour will visit Indian Motorcycle dealers around the country, as well as select motorcycle rallies and events, including the legendary Sturgis Motorcycle Rally in August. In addition to the national tour, select Indian Motorcycle dealers will have a Road Glide on hand to ensure that any customer who visits their dealership can take the Challenger Challenge.
Indian Motorcycle will support the Challenger Challenge with a digital media campaign, highlighted by an episodic video series where action sports icon Carey Hart and his loyal sidekick, Bryan “Big B” Mahoney, pit the new Indian Challenger head-to-head against the Road Glide Special in a series of tests that showcase power, torque, braking and handling. In addition to the digital media campaign, the content series can be found on IndianMotorcycle.com, Indian’s social media and YouTube channels.
“The Challenger’s combination of power and dexterity is at another level,” said Hart. “The first time I rode it, I knew that they had something special. But riding the Challenger back-to-back against the Road Glide, it’s not even fair. The Challenger absolutely crushes it.”
“Over the years, the Road Glide has firmly entrenched itself as the category leader and has become the default choice, but our bike is simply better and our confidence in this product is what this campaign is all about,” said Mike Dougherty, president, Indian Motorcycle. “The difference when riding these two bikes back-to-back is undeniable, and we’re excited for riders to experience it for themselves with the Challenger Challenge.”
At the heart of the Challenger is the PowerPlus engine, Indian’s first liquid-cooled large displacement motor (108 cubic-inch, 60-degree V-twin) that packs a best-in-class 122 horsepower and 128 ft.-lbs. of torque. The Challenger’s modern and aggressively styled chassis-mounted fairing sits over an inverted front suspension, while the Challenger Limited and Dark Horse variants are equipped with Indian Motorcycle’s intuitive Smart Lean Technology, keeping riders confidently grounded by utilizing a Bosch IMU to add cornering control to the dynamic traction control and ABS, as well as Drag Torque Control. A host of amenities add style, convenience and keep the rider comfortable, including electronic cruise control, full LED lighting, a long-haul seat, ABS, keyless ignition, weatherproof saddlebags with over 18 gallons of storage space, and an adjustable windscreen with nearly three inches of travel.