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Harley Commits to All-In-One Tradeshow for Second Year

The iconic Milwaukee-based manufacturer will feature its 2019 lineup of V-twin motorcycles as the show heads west this fall for the first time at the Mandalay Bay Convention Center in Las Vegas on Oct. 11-14.

The American International Motorcycle Expo presented by Nationwide (AIMExpo) has announced the return of Harley-Davidson as an OEM exhibitor for the 2018 event. The iconic Milwaukee-based manufacturer will feature its 2019 lineup of V-twin motorcycles as the show heads west this fall for the first time at the Mandalay Bay Convention Center in Las Vegas on Oct. 11-14.

Dealer attendees will be the first to ride the latest 2019 models at AIMExpo Outdoors! No matter what brands dealers sell, H-D is always a yardstick to be measured against. For those who don’t ride yet, Harley-Davidson will bring its unique Jumpstart Rider Experience to allow show-goers the chance to start, shift and accelerate a bike inside the exhibit hall.

“AIMExpo plays a valuable and much-needed role within the greater powersports marketplace of bringing the industry together as we look toward the future,” said Heather Malenshek, Harley-Davidson vice president of marketing. “Last year, in a keynote to show attendees, our CEO Matt Levatich provided invaluable insight into the great need to build new riders as an industry. As America’s leading manufacturer of motorcycles and one of the most customer-led companies in the world, we look forward to interacting with new and current riders in Las Vegas.”

Conveniently timed right after the 115th anniversary launch of the new 2019 Harley-Davidson motorcycles and PG&A, all of the new models will be on display.

As part of the new Powersports Industry Week, local dealers Las Vegas Harley-Davidson and Red Rock Harley-Davidson will have a prominent presence at both AIMExpo and Las Vegas BikeFest.

The area around Las Vegas boasts seemingly endless opportunities to hit the open road on some of the most scenic and expansive riding areas in the country. It’s an ideal location for Harley-Davidson to highlight the performance of its product line, and planning is underway to take full advantage of this setting.

“As a show that encompasses the entire powersports industry, AIMExpo presented by Nationwide is the platform to come together and work as one industry to create the paths that will welcome new riders for the benefit of all. It is in our collective interests to join together as dealers, media and manufacturers to showcase the great recreational and emotional experience of two, three and four wheels in new, relevant and stimulating ways,” said Larry Little, vice president and general manager of MIC Events. “Harley-Davidson truly understands the key role the show can play to the long-term future health of the industry, and we are thrilled they will join us again, this year in Las Vegas.”

With nearly 500 exhibitors represented on the AIMExpo show floor, there will be thousands of new products on display, many being unveiled for the first time in Las Vegas. This unparalleled access to the latest and greatest the powersports industry has to offer puts attending dealers a step ahead of the competition. In addition, there are two days worth of packed educational seminars planned. With the Powersports Dealer Seminars @ AIMExpo, dealers will come away energized with new ideas provided by leading thinkers from within the industry.

For more information or to register, visit AIMExpoUSA.com.

Harley-Davidson Motor Co.
Phone: (414) 342-4680Fax: (414) 343-4977

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