Dealer Spike, a website and digital solutions provider for nearly 20 years, set a new standard of service for more than 6,800 dealers with 24-hour support resolution, 99.97% uptime and a guaranteed 30% increase in leads. With more than 3.1 million units sold through its platforms and dealers shaping new products and enhancements every month, the new Dealer Spike has one job: sell more stuff.
“We’ve spent nearly 20 years listening to dealers and building around what they need. The new Dealer Spike shows how we’re putting that on record, with concrete commitments and real accountability to back them up,” said Jason Lehman, senior vice president of sales, Dealer Spike. “We’re proud of what we’ve built. We’re even more excited about where we’re taking it.”
Built on Dealer Feedback
Built on dealer feedback, the new Dealer Spike commits to 24-hour support resolution, 99.97% uptime and a minimum 30% lead increase. Guaranteed.
This past year, Dealer Spike sat down with its Dealer Advisory Council, made up of more than 30 powersports, marine, trailer and outdoor power equipment dealers from across the country to hear how its platform holds up. Dealers said they wanted faster support, clearer communication and greater accountability. They were right.
What they’re really asking for is a dealership that keeps selling after the lights go off with more than half of website traffic happening after business hours, and everything the new Dealer Spike commits to is built to deliver that.
“I’m extremely confident with what we have already and the product that’s available and extremely excited about the product that is coming,” said Kip Ames, co-owner of Fred’s Marine and member of the Dealer Advisory Council. “It’s not the same Dealer Spike as it was even a year ago. I really like the fact that they’re actually listening.”
Introducing the New Dealer Spike
- 24-hour support resolution: Fast answers and faster resolutions when you need them. Standard website changes are turned around within one business day.
- Faster OEM data updates: New OEM inventory online faster, so shoppers always see what’s available.
- Real-time DMS integration: Zero clicks to publish inventory from your DMS. Real-time Lightspeed DMS sync.
- 99.97% uptime: Your dealership is always open for business.
- Discoverability: Built-in SEO that works out of the box, no setup required. Optimized for how shoppers search today, including AI-powered and agentic search.
Over the past year, Dealer Spike expanded its team to more than 400 customer-facing and creative specialists focused on websites, marketing and dealer growth, providing support from day one. With significant investments in AI-powered product development, expanded leadership capacity and a 90% support satisfaction rate, dealers are already feeling the difference.
“Dealer Spike consistently stays current with the needs of our dealerships and the ever-changing digital landscape,” said Severiana Brown of Sonoma Cycles. “They offer so many applications for our industry. They are trustworthy, innovative and genuinely invested in helping dealers succeed.”
The Starting Point, Not the Finish Line
For nearly 20 years, Dealer Spike has helped dealers sell more. Everything the new Dealer Spike delivers today was shaped by what dealers said they need, and what comes next will be too: continued investment in AI-powered product development and discoverability built for how buyers will search tomorrow, including agentic search. The clearest proof is what dealers are already building on it.
“We have grown sales by about — last time I looked, which was last year — I think it was over 600%. And we also brought in another brand,” said Jeremy Fields of Duskin Point Marina.
