Why They Buy: Kawasaki Ninja ER-6F 650cc
Each month, MPN profiles a customer who recently bought a new powersports unit. We explore what motivates riders to select specific units, P&A and most importantly their dealership of choice.
A Look Inside the PowerSport Institute
PSI is solely dedicated to providing students with hands-on tech training for today’s most advanced motorcycles, ATVs, personal watercraft, snowmobiles and other powersport vehicles.
Cherokee County Cycles, Andrews, N.C.
Nestled among the Snowbird Mountains along beautiful Route 74, CCC is a magnet for passing riders.
2011 Powersports Industry Legislation Update
A rundown of hot-button political issues facing the powersports industry: youth lead ban, off-road access, motorcycle-only checkpoints and helmet laws.
2011’s Top DOT Open-Faced Lids
13 unique open-faced helmet styles for 2011.
Measure Your Service Department’s Profitability
We have decided to head in a slightly different direction with this column. For some time, these columns have contained a short analysis of selected data from the entire dealership operation. The next few articles will highlight a particular department. While these will still feature actual dealer numbers, the column will focus more on best
Should Your Powersports Dealership Offer Priority Maintenance Agreements?
Is in-house priority maintenance profitability worth it, or should it be taken to the outhouse? Yes, the pun is intended. Many dealership owners have taken interest in priority maintenance agreements (PMA) over the past few years. From the retail side, I jumped on the PMA train about six years ago. I was attracted to three
How and Why to Use Text Marketing
My 70-year-old mother started texting before I did. This probably sounds strange given that I am the tech geek in the family and “Web” is my middle name, but I just really was not all that hyped about the trend. I think it was because I am always being pinged by someone or something (email,
For the Powersports Industry, Made in America Still Matters
Global partnerships reap rewards for jobs in the powersports industry.
Powering Your Motorcycle Dealership Sales Team through the Summer Season
At this point in the motorcycle season, few professions (commercial crab fishing, I suppose) require the kind of mental, physical and emotional stamina that selling does. Long hours at the store, being enthusiastic all the time and possessing the fortitude to survive inevitable ego shots require energy like nothing else. So you must be on
Motorcycle Dealership Floor Storage Tips
Floor storage tech tips to save time, trouble and money.
One on One with Vega’s Jeanne DeMund
At this year’s V-Twin Expo, Brian Klock of Klockwerks fame took me aside and told me, “You’ve got to talk to Jeanne at Vega’s — she’s got one heck of a story for you.” Brian wasn’t the only one talking about Vega’s success, so this spring I got Jeanne on the line to talk about