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VIDEO: Tire Construction & Compounds

Managing Editor Eric Garbe discusses how a tire is constructed and the different compounds that are used in the tire-making process to help it get from the manufacturer to a dealership.

VIDEO: Tire Ply Ratings

If we’re thinking about what actually supports the load of any vehicle, it’s the air pressure in the tire doing the job, and simply put, heavier loads require higher pressures, which require a stronger tire that can handle that pressure.

VIDEO: Bias vs. Radial Tires

Every tire buying decision is based on a lot of factors, and demonstrating this knowledge to your customer will give them confidence in your recommendation.

VIDEO: Identify Tires by Customer Interest

It is important to identify your customers’ interest, riding style and terrain they anticipate riding on before you recommend a set of tires to them.

6th City Cycles: Not Your ‘Run Of The Mill’ Shop

Not your typical dealership, 6th City Cycles is a custom shop that turns out built-to-order bikes and in-house powder coating.