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Big Bang Theory: Harley Doubles Up With Milwaukee-Eight

[dropcap]L[/dropcap]ike a July 4th fireworks display that builds to a crescendo, it seems as if the OEMs have saved the biggest booms for the end of the year. The 2017 model year had already seen some real sparklers ranging from Kawasaki’s nifty little Z125 Pro all the way up to Ducati’s monstrous Diavel, but the

Suzuki Puts The FUN in FUNky

New Models Aimed Squarely at the Entry-Level Market and Millennials Suzuki decided to crank up the heat for the summer months! In addition to rolling out several new motorcycles and ATVs in June and July, road-going favorites like the GSX-S750 and the redesigned SV650 made big splash, while word of return of the QuadSport Z50

Yamaha’s 2017 All-Star Line-Up

Taking a page from Major League Baseball, Yamaha is busting out its All-Star line-up for 2017 in July.

Zero Motorcycles Grows Up

Company celebrates 10 years in Electric [pullquote]“My guess is large numbers of people will switch to electric cars and bikes for their daily transportation applications over the next 15 or 20 years as more come to realize the hidden advantages…the ‘plug and play’ simplicity mainly, and as the prices of the vehicles continue to drop

Tasting the Change

Right now “retro” is where it’s at as Yamaha has confirmed with its new “Sport Heritage” segment that will take over from the phased out Star Motorcycle brand.

Cashing In On Cafe Racers

These folks are not an isolated phenomenon. Cafe racers are a worldwide trend. Today, cafe racers are being built from Ireland to Singapore by small shops and homebuilders. Streets in Los Angeles, London, Tokyo and Rio de Janeiro are home to loud exhausts, custom tanks, bikini fairings and accessory seats.

The Urbanization Mode of Motorcycle Transportation

This social generation has ignited a new movement known as “walkable urban development.”

Triumph Takes Center Stage

Starting with the “Bonneville Reborn Tour” spanning North America in the fall of 2015 and rolling through a record sales month in April, Triumph is the top European brand in the U.S. once again.

The New Face Of Motorcycling?

If you have to ask what a Millennial is, you may not understand how much of your future business is going to be dramatically impacted by those currently between the ages of 16 and 30.

2016 CVO Pro Street Breakout

So far, 2016 seems to be the year of the musclebike with the XDiavel and Octane getting much of the attention. However, Harley does not intend to let the competition have their way with the market even if the proverbial gauntlet has been thrown by some tough new guys on the block. These are the

Automotive Tappets: Too Good To Be True?

It was probably a result of guys who work on cars and bikes noticing that Chevy tappets look just like what they took out of their Harley-Davidson engine. There’s nothing like a little solid research to put the kibosh on something that sounds like a brilliant plan.

Polaris Plans to Win with Victory AND Indian

After unveiling the Octane and Stealth Victory motorcycles to dealers and the media, and the Hooligan Indian Scout Sixty, it is clear that Polaris is playing to win with both Indian and Victory this year.