Polaris Announces New 2035 Goals in Its 2022 ‘Geared For Good’ Report
The company highlighted efforts in its four pillars: THINK PRODUCT, THINK PRODUCTION, THINK PLACES and THINK PEOPLE.

Curtiss Motorcycles Launches New Round of Funding via Wefunder
Wefunder allows everyone the opportunity to own a piece of the future of luxury motoring.

MotoDoffo Wines Named the Official Wine of The Sturgis Buffalo Chip
Rallygoers will be able to meet the Doffo family and try the moto-inspired wines during the 2023 Sturgis Rally.

Mitas Charges Ahead for Red Bull Erzbergrodeo Sponsorship
Mitas extends its exciting decade-long partnership with Red Bull’s extreme enduro racing event, Erzbergrodeo.

Colt Nichols and Next Wave of FIM World Supercross Championship Competitors Announced
Justin Brayton, Vince Friese, Enzo Lopes, Chris Blose, Kyle Peters and more added to 2023 Championship teams’ lineups.

‘Ride With Us’ Sets Sights on Reaching Millions More Potential Riders
This is the second full year for the investment.

Protective Asset Protection Adds New Courses, Resources to Dealer F&I Professional Development Program
In-person and online curriculua designed to help sharpen F&I skillsets for all levels.

Parts Unlimited Welcomes New Central Region Sales Reps
Johnson will cover the Dakotas and Minnesota while Miller handles Colorado.

LawLinq Sponsors Motorcycle Safety Video Contest
In honor of Motorcycle Safety Awareness Month, the Los Angeles-based firm calls on riders to submit videos about motorcycle safety gear.

1939 Miller-Balsamo 200 Carenata Selected as ‘Best of Show’ at the 13th Annual The Quail Motorcycle Gathering
Over 3,000 people gathered at Quail Lodge & Golf Club’s celebration of motorcycle history and design, with over 200 of the world’s most valuable and unique motorcycles on display.

BMW Motorrad Celebrates 100 Years of Success
The major anniversary exhibition at the BMW Museum marking 100 years of BMW Motorrad opens its doors on May 12th 2023.

450SX Crown Fulfills Honda’s 2023 AMA SX Championship Sweep
Chase Sexton took Honda’s first premier-class AMA Supercross title in 20 years.
