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AMA Pro Racing Announces AFT AdventureTrackers Regulations

Adventure bikes are supremely versatile machines, so these rules have been constructed to showcase the inherent capabilities of the bikes when piloted by professionals.

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NPA Dallas Hires New Operations Manager

Aaron Greenhaw brings nearly 10 years of experience with NPA and a deep knowledge of the powersports industry.

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Segway Powersports Named Official UTV of UTV Takeover 2K24 Tour

The UTV Takeover 2K24 Tour has three stops in Coos Bay, Oregon; Winchester Bay, Oregon; and Hurricane, Utah.

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Turn 14 Powersports Makes Strides in Market Entry

An update on key developments in the company’s move into the powersports aftermarket.

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OTR Launches New Customer Portal

The new customer portal offers access to OTR’s product range of tires, tubes, wheels and more.

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Synchrony to Sponsor Polaris Factory Race Team for 2024 Season

Synchrony sponsorship includes all four of the 2024 SCORE World Desert Championship races, including the Baja 500.

Babcox Media Appoints Tom Pecka as Director of Strategic Partnerships

Tom Pecka will lead the development of strategic media partnerships and sponsorships, enhancing media activations across diverse channels.

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A Better Way to Ride a Motorcycle

A recent study predicts realistic motorcycle riding behaviors while considering human factors and ergonomic trade-offs.

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NPA Atlanta Hires New Manager

Nathan Currin, formerly of Atlanta Motorcycle Works, is the new general operations manager.

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Buell Motorcycle Co. Announces Global Expansion

Buell Motorcycle Co. plans to rejoin global markets, starting with Canada.

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Amit Chandarana Joins Transax as Strategic Advisor

With Chandarana’s expertise, Transax aims to enhance its seamless and flexible buying experience for dealerships and customers.

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Indian Motorcycle, Veterans Charity Ride Celebrate 10 Years of Motorcycle Therapy

To commemorate 10 years of rehabilitating combat wounded veterans, Veterans Charity Ride hosted a Memorial Day reunion.

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