Autolite, a global spark plug brand, has announced it has simplified the way retailers can identify its spark plugs for over 60,000 powersports applications. The company just released catalog information containing spark plug part numbers for thousands of powersports applications not previously available electronically to retailers.

The release will provide the ability to look up many motorcycle, ATV, snowmobile and personal watercraft applications using the familiarity of the standard electronic automotive parts search interface.

The data will be provided in the Aftermarket Catalog Exchange Standard (ACES) format to allow smooth integration into customer catalog systems and will also be available via the online Autolite catalog.

“This catalog information will greatly assist Autolite retailers in identifying spark plug solutions for their powersports customers,” said Josh Gordon, Autolite Vice President of Sales and Marketing. “We’ve designed this release to facilitate easy uploading and product look up so retailers can provide fast, accurate customer service.”

For more information: www.autolite.com.