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Off-Road

American Landmaster Launches 2021 Models

American Landmaster has stepped up their game in the side-by-side market with their all new lineup of UTVs called the “Landmaster.”

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The 2021 Landmaster UTVs are equipped with over 30 new customer and dealer-inspired features, a best-in-class suspension system, automotive-grade components, weather-sealed electrical system and a whole lot more. These 30+ new features are categorized across four segments: safety and reliability, performance, design and ride and drive experience.

Visit americanlandmaster.com to see the entire list of features

The Landmaster standard lineup will include the L3, L4, L5, L7 and L7x. All models receive the new 30+ features and a best-in-class suspension system except for the L3.

“We wanted to keep a highly affordable, basic 2WD UTV in the mix so we kept the L3 with all the legacy features, but upgraded the decaling to the new 2021 look. This way, if you just need a basic UTV we have a solution for you. If you want to step up to a smoother ride with stronger components, advanced electric options, and more features, then the L4, L5, L7, L7x are going to be for you,” said David Piercy, marketing director for American Landmaster.

One of the biggest changes to the 2021 line is American Landmaster’s unique suspension setup called the L-ROSS (Landmaster Ride Optimization Suspension System).

“The L-ROSS is specifically engineered to optimize the ride performance for each vehicle. This suspension setup is unique to the industry, which combines a super-sport trailing-arm concept with dual-rate shocks, all on an independent suspension platform. These components all work seemingly together to create an ultra-smooth riding experience even when you have the bed fully loaded,” Piercy said.

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With it’s new best-in-class suspension system, Landmaster now offers a super smooth trail-riding machine that also serves as a full utility task vehicle.

“Get your work done, and then go have fun on the trails. You’ll be very impressed with how smooth the ride is on aggressive trails,” Piercy said.

American Landmaster tested their product rigorously at several off-site facilities to ensure their product was safe, reliable and capable of handling large tasks or trail riding.

“One of our tests was ran through a 3rd party where they drove our UTV continuously for over 6,000 miles on a track. This is way over the average amount of time a consumer uses the product in their lifetime. The results were very impressive. After 6,000 miles of continuous driving the engine, chassis, and all the components performed outstanding,” Piercy said.

The 2021 2-passenger lineup of UTVs are all listed under $10,000 and available this November at dealers across the U.S.

“When you look at all the features you’re getting in the new Landmaster for under $10,000 it’s incredible. Every other OEM in the marketplace seems to be increasing their prices significantly year after year without a significant increase in value. We want to stay an affordable UTV in the marketplace while providing incredible value to our customers,” Piercy said.

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